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Accept All Save My Preferences Reject All Powered by Skip to content News & Insights MENU About The Arena Group of Companies Global Leadership Arena Group Global Health and Safety Statement Arena Group ESG Strategy News & Insights Our Work Products & Services Contact CALL: +971 4 347 0110 Arena UK & Europe Arena Middle East Arena Malaysia Arena Americas Back to news & insights Acquisitions, Arena Group, News & Updates, Press, Uncategorised ARENA GROUP AND DISPLAYWISE BRING SHOWBLOCK TO AUSTRALIA DisplayWise and Arena Group have today announced a strategic partnership which will see DisplayWise become the exclusive Australian partner for Showblock, the globally recognised modular architecture brand. Showblock is regularly used in many of the world’s most recognised sporting, automotive and cultural events, and has earned a reputation for creating architecturally designed environments that challenge traditional approaches to temporary structures. From premium hospitality suites and fan zones to sponsor activations and event pavilions, the system combines design flexibility with fast installation and a sustainable approach. According to Dylan Retif, CEO of DisplayWise, the Australian market is ready for a new premium event architecture offering. “Australian brands, agencies and event owners are investing more than ever in premium experiences, hospitality and fan engagement. At the same time, there’s a growing expectation that these environments should feel more considered, allow real design flexibility and be architecturally impressive”. Retif said the partnership was a natural extension of what DisplayWise already does. “DisplayWise has always been focussed on bringing brands to life by creating spaces that people remember. This partnership extends our existing brand activation capabilities, pushing the boundaries of design, impact and experience”. The Showblock system comes in three modular formats, with spans up to 9 metres, making it the longest currently available in Australia. Structures can be joined, reconfigured and stacked across multiple levels, making them suitable for everything from premium hospitality suites and sponsor activations, to large-scale event environments and brand destinations. DisplayWise will offer Showblock as part of a full-service model. “Clients can now come to one partner for the whole campaign,” said Retif. “We supply the Showblock structures and provide a range of solutions from a fully custom, bespoke build through to a cladded option using our own inventory.” Part of Arena Group, Showblock has been delivered extensively around the world at internationally recognised events, including Goodwood Festival of Speed, Formula One, and the Icons of Porsche Event in Dubai. The system is known for its premium architectural aesthetic, modular flexibility, multi-storey capability, concealed connection system, fast installation and reusable design. Nick Cole, Managing Director of Showblock, said Australia represents a natural next step in the brand’s continued global growth. “Australia has one of the world’s most vibrant event, hospitality and sponsorship cultures, making it an exciting market for Showblock.What attracted us to DisplayWise wasn’t only their delivery capability, but their understanding of the Australian events industry, relationships with leading brands and agencies, and ability to help build awareness of the category locally. That makes them an ideal partner as we establish Showblock in Australia.” DisplayWise and Arena worked closely together to develop and adapt the Showblock range that is specifically suited to the Australian market. “One of the things that excites us most is the opportunity to create a genuinely local story for Showblock,” said Dylan Retif. “We want to introduce Showblock to Australia in a way that leverages its global credentials while demonstrating how we can support major events. From Formula One to Tennis, Golf, Racing, or other major events, we believe Showblock will become the leading premium event architecture solution in Australia.” For Arena Group, the partnership is another important step in delivering innovative event infrastructure across the region. Bill Sturges, Managing Director – Special Projects at Arena Group, said the partnership would give Australian clients access to an internationally proven system backed by strong local capability. “Arena has always focused on delivering innovative solutions that enhance the way people experience events. Showblock has already proven its value on some of the world’s most demanding projects, and we see significant potential in Australia. By partnering with DisplayWise, we’re bringing together global expertise and local knowledge to create a compelling offer for brands, venues, sporting organisations and event owners. As we have worked with the DisplayWise team, it’s clear we both share the same values and take pride in our quality and service – so the fit is right. Showblock is a premium product, and DisplayWise are our premium Australian partner”. About Arena Group Arena Americas Arena UK Arena Middle East Arena Malaysia © 2023 Arena Group. All rights reserved. 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Curated by Taleb Kabbara · Source: arenagroup.com