Arsenal has entered into a multi-year global partnership with the online trading platform HFM, designating HFM as an official global partner of the Premier League club. This collaboration will enhance HFM's visibility through matchday branding and digital channels, while also allowing the company to leverage Arsenal's marketing assets for new content aimed at fans. The partnership is significant as it aligns both organizations' goals of innovation and excellence, potentially enhancing fan engagement and brand growth for HFM.
Arsenal announce multi-year global partnership with HFM 20 Mar 2026 | Anna-Rose Gabbitass Share on Arsenal have announced a new multi-year global partnership with the online trading platform, HFM. The agreement sees HFM become an official global partner of the Premier League club. As part of the deal, HFM will receive matchday branding at Emirates Stadium and visibility across Arsenal’s digital channels and platforms. The partnership will also provide HFM with access to club marketing assets and players to create new content and experiences for supporters, which is set to launch later this season. Juliet Slot, Chief Commercial Officer, Arsenal, said, “We’re delighted to welcome HFM as an Official Partner of Arsenal. They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world, we look forward to working together.” Efthymios Mesis, Chief Marketing Officer at HFM, said, “This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs. Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”
Curated by Taleb Kabbara · Source: sportindustry.co.uk
Arsenal, HFM, Premier League, Emirates Stadium
Partnership Tracker, Fan Engagement Hub, Sponsorship Valuator, League Scanner, Ticketing & Venue Ops
Arsenal: Arsenal is a professional football club based in Islington, London, competing in the Premier League.
HFM: HFM is an online trading platform that has become an official global partner of Arsenal Football Club.
Premier League: The Premier League is the top professional football league in England, featuring 20 clubs including Arsenal.
Emirates Stadium: Emirates Stadium is the home ground of Arsenal Football Club, located in Islington, London.
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