Home Sports News Other Sports Audi Revolut F1 Team signs Piquadro as official luxury luggage partner The partnership adds another premium, design-led brand to Audi’s growing commercial ecosystem as it builds its long-term presence at the pinnacle of global motorsport. By Aashay Khandelwal January 20, 2026 WhatsApp Linkedin Facebook X Telegram Audi Revolut F1 Team signs Piquadro as official luxury luggage partner The Italian luxury leather goods brand, Piquadro, has announced a new partnership with the Audi Revolut F1 Team , becoming the team’s official luxury luggage partner from the 2026 FIA Formula 1 World Championship season. The announcement comes at a pivotal moment for Audi’s Formula 1 project, coinciding with the unveiling of the team’s car as preparations accelerate ahead of its highly anticipated debut as a full factory entrant. The partnership adds another premium, design-led brand to Audi’s growing commercial ecosystem as it builds its long-term presence at the pinnacle of global motorsport. Under the agreement, Piquadro will supply the Audi Revolut F1 Team with a range of luxury travel and business luggage designed to meet the demands of a global F1 calendar. Team personnel will be equipped with premium cabin and checked luggage, business backpacks, and travel accessories to be used across race weekends, factory operations, and international travel throughout the season. Marco Palmieri — President and CEO, Piquadro Group, said, “Formula 1 represents one of the highest expressions of technological excellence and is an ecosystem we know and love. For Piquadro, performance, speed, precision, and passion are not simply values, but structural principles that guide our strategic choices and long-term development. This collaboration marks a significant evolution in our journey, alongside a brand with a solid engineering culture and a clear, forward-looking vision. It is an opportunity that allows us to further evolve our idea of mobility, integrating innovation, functionality, and attention to detail in a context where excellence is a prerequisite.” The partnership is built around a shared commitment to performance, precision and innovation. Piquadro is recognised for combining Italian leather craftsmanship with advanced materials, functional design and intelligent storage solutions, while Audi’s Formula 1 programme is centred on engineering excellence, operational efficiency and sustainable long-term competitiveness. As Formula 1 continues to expand its global footprint, efficient and reliable team travel has become a critical operational requirement. The partnership positions Piquadro as a functional supplier embedded within the Audi Revolut F1 Team’s day-to-day operations, rather than a purely branding-led association. From a commercial standpoint, the deal also underlines Formula 1’s increasing appeal to premium lifestyle and luxury brands seeking year-round global exposure. With races across Europe, Asia, the Americas and the Middle East, the championship offers sustained visibility among a global, affluent and business-focused audience. Activation of the partnership is expected to include the use of Piquadro products by team members throughout the season, alongside brand integration across selected team environments, content initiatives and corporate hospitality settings. Further details on activation and storytelling elements will be confirmed closer to the 2026 season. The announcement further strengthens Audi’s expanding F1 partner portfolio, which includes Revolut , bp , Perk , Visit Qatar , adidas , Paulaner , NinjaOne , and Nexo , as the manufacturer continues to build momentum ahead of its first season on the Formula 1 grid. Tags Audi Factory Formula 1 team Audi Formula 1 Team Audi Revolut F1 Team F1 F1 2026 FIA Formula 1 World Championship Formula 1 Piquadro Sponsorship Related Articles Woody Johnson’s Aston Martin investment strengthens Team’s US commercial push PepsiCo deepens motorsport strategy with five-year Silverstone partnership McLaren and DP World deepen logistics collaboration to drive Formula 1 performance Mercedes-AMG PETRONAS taps RH to transform premium hospitality across F1 Formula 1 expands licensing portfolio through global DK Books partnership Cisco extends McLaren Formula 1 partnership to power AI innovation Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com