BCCI ropes in Muthoot FinCorp as title sponsor

The BCCI has roped in Muthoot FinCorp as its title sponsor for the next two seasons, it is learnt. The association will come into effect from the three-match home ODI series against the West Indies starting on September 27. Muthoot FinCorp will replace IDFC First as the new title sponsor and according to sources, the deal has been struck around the base price of Rs 4.85 crore per international game. The IDFC First was reportedly paying Rs 4.2 crore per game, translating to Rs 235.2 crore for 56 matches during the contract period. On July 20, the BCCI had invited tenders for the title sponsorship rights, putting out a press release that said: “BCCI invites bids from reputed entities to acquire the Title Sponsor Rights for BCCI Events, through a tender process.” Earlier this month, the cricket board announced the appointment of Campa, SBI Life and ChatGPT as “Associate Partners for India Home Cricket for a two-season period”, commencing with India’s upcoming home series against the West Indies and running through March 2028. Muthoot FinCorp coming on board completes the BCCI sponsorship bouquet. Follow RevSportz for more updates. Comments are closed. Type above and press Enter to search. Press Esc to cancel.

Curated by Taleb Kabbara · Source: revsportz.in