Betano continues UEFA partnership with Euro 2028 deal The Kaizen Gaming brand has become an official sponsor of the 2028 tournament. October 09, 2026 Share this by Jonny Whitfield Deals Betano has expanded its collaboration with UEFA by becoming an official sponsor of Euro 2028, following in the footsteps of the Euro 2024 deal. Euro 2024 was the Kaizen Gaming brand’s first sponsorship deal with UEFA, with the partnership since extending to the UEFA Europa League and UEFA Conference League since the 2024/25 season. Euro 2028 will take place in the UK and Ireland, with Betano currently partnered with Premier League club Aston Villa . Building on the existing relationship George Daskalakis, co-founder and CEO at Kaizen Gaming, said: “UEFA Euro 2024 marked the beginning of an important partnership for Kaizen Gaming and Betano. “Returning to the competition for UEFA Euro 2028 is particularly meaningful for us. More than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter. “And while the first kick-off in 2028 may still be some time away, today in Athens we begin the next chapter of our partnership on the road to UEFA Euro 2028.” Betano also sponsors Tottenham Hotspur’s training wear .
Curated by Taleb Kabbara · Source: www.intergameonline.com