Betano’s parent Kaizen Gaming has extended its UEFA ties by signing on as an official sponsor of Euro 2028, building on its first UEFA sponsorship at Euro 2024 and subsequent deals covering the UEFA Europa League and UEFA Conference League. The deal — announced as the tournament is set for the UK and Ireland — reinforces Betano’s growing sports-marketing push, which already includes partnerships with Aston Villa and Tottenham Hotspur’s training wear.
Betano continues UEFA partnership with Euro 2028 deal The Kaizen Gaming brand has become an official sponsor of the 2028 tournament. October 09, 2026 Share this by Jonny Whitfield Deals Betano has expanded its collaboration with UEFA by becoming an official sponsor of Euro 2028, following in the footsteps of the Euro 2024 deal. Euro 2024 was the Kaizen Gaming brand’s first sponsorship deal with UEFA, with the partnership since extending to the UEFA Europa League and UEFA Conference League since the 2024/25 season. Euro 2028 will take place in the UK and Ireland, with Betano currently partnered with Premier League club Aston Villa . Building on the existing relationship George Daskalakis, co-founder and CEO at Kaizen Gaming, said: “UEFA Euro 2024 marked the beginning of an important partnership for Kaizen Gaming and Betano. “Returning to the competition for UEFA Euro 2028 is particularly meaningful for us. More than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter. “And while the first kick-off in 2028 may still be some time away, today in Athens we begin the next chapter of our partnership on the road to UEFA Euro 2028.” Betano also sponsors Tottenham Hotspur’s training wear .
Curated by Taleb Kabbara · Source: www.intergameonline.com
Betano, UEFA, Kaizen Gaming, Aston Villa, Tottenham Hotspur, Euro 2028, Euro 2024, UEFA Europa League, UEFA Conference League
Betano: Betano is a sports betting brand that has expanded its collaboration with UEFA by becoming an official sponsor of Euro 2028 and previously sponsored Euro 2024, the UEFA Europa League and UEFA Conference League since 2024/25.
UEFA: UEFA is European football's governing body and the organizer of the UEFA European Championship, Europa League and Conference League, which Betano sponsors including Euro 2028.
Kaizen Gaming: Kaizen Gaming is the parent company/brand group behind Betano and the company whose brand Betano secured UEFA sponsorships beginning with Euro 2024 and extending to Euro 2028.
Aston Villa: Aston Villa is a Premier League club that is currently partnered with Betano.
Tottenham Hotspur: Tottenham Hotspur is a Premier League football club whose training wear is sponsored by Betano.
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