Big3 to Go Public at $290 Million Valuation

Sports Ice Cube’s BIG 3 League Set To Go Public With A $290 Million Valuation By Rashad Grove Jun 16, 2026 4:54 PM – Share on Facebook (Opens in new window) Facebook Share on X (Opens in new window) X AUSTIN, TEXAS – OCTOBER 16: Ice Cube performs in concert during the “Truth To Power: 4 Decades of Attitude” tour at Moody Center on October 16, 2025 in Austin, Texas. (Photo by Rick Kern/Getty Images) Ice Cube continues to make major moves in the basketball world. According to the LA Times, the BIG3, the professional three-on-three basketball league co-founded by Cube and Jeff Kwatinetz, is planning to go public this year. The league has announced plans to go public in a $290 million merger with Graf Global Corp. In the historic move, the league will be the first publicly traded professional sports league in the U.S. By shifting from a private entity to a public one, BIG3 is allowing fans to move from the sidelines to the boardroom. ​Per the terms of the agreement with Graf, “100 percent of Big3’s existing equity and equity-linked interests will convert into common stock of the combined company.” Cube, Kwatinetz, and NBA Hall of Famer Clyde Drexler, league commissioner, will continue to serve in their roles. Read Next LOS ANGELES, CALIFORNIA – DECEMBER 07: (L-R) Ice Cube, E-40 and Too Short attend SiriusXM and Pandora Playback with Mount Westmore including E-40, Too Short & Ice Cube at SiriusXM Studios on December 07, 2022 in Los Angeles, California. (Photo by Randy Shropshire/Getty Images for SiriusXM) Ice Cube & Snoop Dogg’s Mount Westmore Sues Ex-Business Partner Cube released a statement expressing his excitement about the forthcoming deal. “We are excited for BIG3 to be the first publicly traded professional sports league in the US,” said Ice Cube. “Leading a new generation of emerging sports, BIG3 connects basketball to culture, fans, and our team communities. Going public is our next step. This lifts us to a bigger stage and accelerates our international potential. It gives our fans a way to grow with us, support us and participate in our success.” “Cube and I are proud of what BIG3 has done over the last eight seasons. And [we are] excited to begin our ninth season on June 20 in Los Angeles. Everything is coming together this year,” Kwatinetz added. “Now located in eight cities, worldwide distribution of our games, including on Migu (the go-to streaming platform for sports in China). And recognized as the premier 3-on-3 league in the world, we are at an inflection point. The public listing will provide capital and acquisition currency to take the best advantage of our highly scalable platform, dominant brand, experience, leadership, and opportunities in 3-on-3 basketball and the emerging sports market generally.” The ninth season of the BIG 3 tips off on June 20. Read Next LEXINGTON, KENTUCKY – NOVEMBER 20: Ice Cube and Snoop Dogg of hip-hop supergroup Mt. Westmore performs at Rupp Arena on November 20, 2021 in Lexington, Kentucky. (Photo by Stephen J. Cohen/Getty Images) Snoop Dogg & Ice Cube’s Mount Westmore Named In 1.3 Million Fraud Lawsuit Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ Now Trending Jodeci’s Mr. Dalvin Asks Fans To Pray For TLC’s T-Boz Sep 2, 2026 4:29 AM News STOCKBRIDGE, GEORGIA – JUNE 08: Tionne “T-Boz” Watkins of TLC performs onstage during the TLC 30th Anniversary Celebration of “CrazySexyCool” concert at Stockbridge Amphitheater on June 08, 2024 in Stockbridge, Georgia. (Photo by Paras Griffin/Getty Images) Justin Timberlake Announces New Music Coming 2027 Sep 2, 2026 4:00 AM News BEVERLY HILLS, CALIFORNIA – MARCH 10: Justin Timberlake attends the 2024 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 10, 2024 in Beverly Hills, California. (Photo by Lionel Hahn/Getty Images) Lil Durk’s Ex-Assistant Testified To Rapper’s Reaction To 2022 Murder Sep 2, 2026 3:30 AM News SANTA CLARA, CALIFORNIA – SEPTEMBER 21: Rapper Lil Durk poses for a photo prior to an NFL football game between the San Francisco 49ers and the New York Giants at Levi’s Stadium on September 21, 2023 in Santa Clara, California. (Photo by Michael Owens/Getty Images) Cardi B Slams Lindsay Clancy, Wants Justice For Dead Children Sep 2, 2026 3:10 AM News PARIS, FRANCE – JULY 08: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from Fashion House) Belcalis Marlenis Almanzar Cephus a.k.a. Cardi B attends the Stéphane Rolland Haute Couture Fall/Winter 2025/2026 show as part of Paris Fashion Week on July 08, 2025 in Paris, France. (Photo by Marc Piasecki/WireImage/ Getty Images) VIP ONLY ACCESS Are you a HOT 97 VIP? Unlock exclusive, VIP Only access to the latest news, offers, contests, events, and more. There is no cost to join for a limited time. Email (Required) Δ

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