Brooklyn Football Club has secured a multi-year sponsorship deal with New Balance, designating the brand as the Official Kit Supplier for both its men's and women's teams. This partnership not only provides the teams with new match kits and training gear but also emphasizes community engagement and local identity, as the designs incorporate elements reflective of Brooklyn's culture and architecture. The collaboration aims to strengthen the club's connection to its supporters while enhancing its brand presence in the sports market.
Overview: Brooklyn Football Club on Thursday announced a multi-year sponsorship with New Balance, naming the brand the Official Kit Supplier of the USL teams. Here is one of Brooklyn FC’s shirts in its new kits. (Photo courtesy of Brooklyn FC) BROOKLYN, N.Y. – Brooklyn Football Club on Thursday announced a multi-year sponsorship with New Balance, naming the brand the Official Kit Supplier of the USL teams. The sponsorship covers the full Brooklyn FC organization and will support the club’s men’s team in the USL Championship and women’s team in the Gainbridge Super League, a USL property. Brooklyn FC players and staff will wear New Balance match kits, training gear, apparel and accessories. “Brooklyn FC has a clear identity and a strong connection to its community, and that matters,” Andrew McGarty, Director of Sports Marketing, Global Football at New Balance, said in a statement. “We’re proud to support the club across both the men’s and women’s teams. This relationship is about quality, craft and building something supporters can be proud to wear.” The first Brooklyn FC kits created with New Balance put a fresh spin on the club’s classic pinstripes. The New Balance design team developed the look in collaboration with Brooklyn FC club investor Tim Weah, a U.S. men’s national team player and a New Balance athlete. “This club is real. It’s not trying to play a part,” Weah said in a statement. “The pinstripes nod to what people already connect with Brooklyn FC, and the architectural detail reflects some of the everyday visuals seen in Brooklyn. I wanted it to feel sharp, modern and true to the borough.” Brooklyn FC and New Balance also plan to extend the relationship beyond the pitch with community-focused efforts celebrating the borough and the people who power the club. Additional details will be shared at a later date. “Brooklyn FC is of Brooklyn and for Brooklyn. New Balance understood that right away,” Brooklyn FC CEO Josh Persell said in a statement. “They didn’t just show up with a logo. They showed up with intent and incorporated allusions to some of the borough’s architectural motifs, including representing an architectural nod to the arches of the Brooklyn Bridge, the columns of the Brooklyn Museum, and crests of Coney Island rollercoasters, making the kits feel distinctly Brooklyn.”
Curated by Taleb Kabbara · Source: www.frontrowsoccer.com
Brooklyn Football Club, New Balance, USL Championship, Gainbridge Super League
Sponsorship Valuator, Fan Engagement Hub, Athlete Brand Builder, League Scanner
Brooklyn Football Club: Brooklyn Football Club is a professional soccer team based in Brooklyn, New York, competing in the USL Championship and the Gainbridge Super League.
New Balance: New Balance is a global athletic footwear and apparel brand that has entered into a sponsorship agreement with Brooklyn Football Club.
USL Championship: The USL Championship is a professional soccer league in the United States, where Brooklyn FC's men's team competes.
Gainbridge Super League: The Gainbridge Super League is a women's professional soccer league in the United States, where Brooklyn FC's women's team competes.
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