THE ESPORTS ADVOCATE No Result View All Result Money People Brands Events & Tournaments Entertainment THE ESPORTS ADVOCATE BYD France Becomes Team Vitality’s Official Vehicle Supplier The summer agreement brings the DOLPHIN G DM-i to the French esports organization as BYD extends an esports sponsorship strategy previously concentrated in China. by Tobias Seck July 21, 2026 in Partnerships Reading Time: 2 mins read Image credit: Team Vitality BYD France has become Team Vitality’s official vehicle supplier , adding the French esports organization to the Chinese automaker’s expanding sports and gaming sponsorship portfolio. Under the agreement, the BYD DOLPHIN G DM-i plug-in hybrid will serve as Team Vitality’s official vehicle and support transportation for its players and teams. Team Vitality and BYD France announced the partnership through their official social media channels on July 20. The companies described the arrangement as covering the summer but did not disclose its financial terms, the number of vehicles being provided or whether the agreement includes a cash sponsorship component. No wider activation program, jersey placement or longer-term contract was announced. The supplier designation makes the disclosed agreement narrower than a typical major team sponsorship, but it gives BYD a presence around one of France’s most prominent esports brands while providing Vitality with an operational mobility partner. The announcement also extends an esports strategy BYD has already established in China. In June, BYD Ocean became the first Chinese automotive brand to sponsor the League of Legends Pro League for the 2026 season, taking over a high-profile category left vacant after Mercedes-Benz ended its long-running partnership with the competition, as previously reported by The Esports Advocate. BYD previously signed a global strategic partnership with NIP Group in 2024 , focused primarily on the company’s Chinese League of Legends operation. The automaker had already sponsored NIP Group’s Honor of Kings team, Wuhan eStarPro, since 2021. The Vitality agreement brings that esports sponsorship activity to a prominent European organization. It also follows BYD’s broader push into French sports marketing. Four days before the Vitality announcement, the automaker signed a three-year global automotive partnership with Paris Saint-Germain that includes vehicle supply, content, events and fan activations. Tweet Share Share Share Share Share Send Read us often? Tell Google. Adding The Esports Advocate as a preferred source pushes our reporting higher in your own Search results — it changes nothing for anyone else. Add TEA as a preferred source → Tobias Seck Tobias Seck is a journalist and business analyst who spent more than seven years at The Esports Observer (TEO) as a business analyst. He was one of the first employees of the publication, having joined in 2015. In October 2018 he shifted to the role of business analyst and journalist, writing analysis and helping fellow TEO writers understand the world of finance as a supplemental editor when needed. He continued in that role when TEO was rolled into Sports Business Journal (SBJ), where he worked until February 2023. The Esports Advocate The Esports Advocate, your premier destination for in-depth and authoritative coverage of the esports business and finance landscape created to empower esports stakeholders with the knowledge and information needed to do business in the world of esports successfully. Search Search About TEA Terms of Service Privacy Statement Subscribe to our Newsletter Our Mission Statement Contact Us © 2023 - 2026 The Esports Advocate . All rights reserved. © 2023 - 2026 The Esports Advocate . All rights reserved.
Curated by Taleb Kabbara · Source: esportsadvocate.net