The Cadillac Formula 1 Team has appointed Excel Sports Management as its exclusive agency for global commercial sales and strategy ahead of its debut in the 2026 season. This partnership aims to enhance partnership development and revenue growth, positioning Cadillac as a prominent player in the racing world. Excel's extensive experience in the sports industry is expected to help create a robust commercial framework for the team.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Investment > Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency Investment, Sponsorship 3 min read Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency Written by MOS Editorial Team Published on 27 April 2026 The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its exclusive Agency of Record for commercial sales and strategy. The announcement positions Excel to lead the global partnership development and revenue growth for the team as it prepares for its highly anticipated 2026 Formula 1® debut. Commenting on the partnership, global head of commercial strategy for the Cadillac Formula 1® Team, Tyler Epp, said: “As we establish the Cadillac Formula 1 Team as America’s Team on the global stage, we are proud to partner with an organisation that shares our roots and our ambition.” “Together we are building a collaborative ecosystem that will offer our partners unparalleled access to the world’s most prestigious racing series,” Epp said. Highlighting the cultural significance of the project, EVP of commercial revenue at Excel, Jason Miller, added: “The Cadillac Formula 1 Team has entered the sport with a clear vision to build something truly distinctive.” “Leveraging our global footprint… our focus will be on shaping a long-term commercial strategy for the modern era,” Miller said. Excel Sports Management brings a formidable track record to the partnership, having been consistently ranked by Forbes as one of the world’s most valuable agencies. Excel, a perennial leader in talent and property representation, will be tasked with building a “best-in-class” commercial ecosystem. The strategy will focus on Cadillac’s unique identity as the only American team vertically integrated with a major automotive manufacturer (General Motors) and TWG Motorsports, offering brands a distinct entry point into the world’s fastest-growing sport. Under the new agreement, Excel will manage Cadillac’s partnership portfolio end-to-end, leveraging its global network across offices in New York, London, and Geneva. Key focus areas include: The Cadillac Formula 1® Team is currently building its infrastructure from the ground up, with dual-continent operations in Indianapolis (USA), Charlotte (USA), and Silverstone (UK). Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . ONE Championship™ (ONE) has officially appointed CAA Brand Management as its exclusive licensing agent... The AFL has announced a multi-year extension of its partnership with Colgate, reinforcing... Harbinger Sports Partners has announced the successful initial closing of its Fund I... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
Cadillac Formula 1 Team, Excel Sports Management, General Motors, TWG Motorsports, Indianapolis, Charlotte, Silverstone
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Cadillac Formula 1 Team: Cadillac Formula 1 Team has appointed Excel Sports Management as its exclusive Agency of Record for commercial sales and strategy as it prepares for its 2026 Formula 1 debut.
Excel Sports Management: Excel Sports Management has been appointed as the exclusive Agency of Record for the Cadillac Formula 1 Team, tasked with leading global partnership development and revenue growth.
General Motors: General Motors is the major automotive manufacturer associated with the Cadillac Formula 1 Team, providing a unique identity as the only American team integrated with an automotive manufacturer.
TWG Motorsports: TWG Motorsports is mentioned as a partner of the Cadillac Formula 1 Team, contributing to its unique identity in the racing series.
Indianapolis: Indianapolis is one of the locations where the Cadillac Formula 1 Team is building its infrastructure.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.