Financial Services News State Farm gets personal in new NFL ads By Dianna Dilworth August 26, 2026 State Farm has dropped a new campaign for the NFL season that pushes the brand’s ongoing tag line that having insurance isn’t the same as having State Farm. In the four new spots, Jake from State Farm creates a personalized ad to highlight how State Farm offers personalized insurance. The effort includes several new ads starring NFL stars Patrick Mahomes and Andy Reid, who are regulars in the brand’s ads, along with emerging football talent including Cam Skattebo and Fernando Mendoza. Sports marketing is a key business for the State Farm brand and the NFL season is one of the biggest for the company. This season, the brand is showing up in its usual humorous way to highlight how the company’s services are personalized within a crowded category. In one spot, Jake from State Farm comes together with Mahomes and Reid reunite on a personalized spot created specifically for a customer named Ashley, which highlights her love for football and dogs. In another spot made for Mike in Texas, Mahomes brings people from Mike’s life together in the ultimate personalized ad. Related Content See all Financial Services News Rocket Mortgage takes on credit card debt By Aaron Baar News Financial Services E*Trade drops new ad for crypto trading By Dianna Dilworth News Financial Services American Express Gold Card marks 60th anniversary with new consumer benefits By Dianna Dilworth News Financial Services Caitlin Clark talks to stanchion pad in new State Farm spot By Aaron Baar
Curated by Taleb Kabbara · Source: brand-innovators.com