The Cape Cod Baseball League (CCBL) has named Van Wagner as its multimedia rights partner to manage corporate partnerships, sponsorship development, and activation strategy across the league’s 10 teams. The deal aims to boost sponsorship revenue, increase brand visibility and fan engagement while preserving the league’s traditions through Van Wagner’s collegiate multimedia rights experience.
News Back to News Cape Cod Baseball League and Van Wagner Announce Multimedia Rights Partnership April 9, 2026 HYANNIS, MA / NEW YORK — April 9, 2026 — The Cape Cod Baseball League (CCBL) , the nation’s premier summer collegiate baseball league, and Van Wagner, a leading collegiate athletics marketing agency, today announced a new multimedia rights partnership. This strategic collaboration is designed to drive sustainable revenue growth for the League while significantly enhancing brand visibility and fan engagement across its 10-team footprint. Van Wagner will represent the Cape Cod Baseball League’s multimedia rights, including corporate partnerships, sponsorship development, and activation strategy. The partnership reflects a shared commitment to collaboration, innovation, and preserving the tradition of the Cape Cod Baseball League while identifying new opportunities for growth and engagement with corporate partners and fans alike. “Partnering with a recognized industry leader like Van Wagner represents a significant milestone for the Cape League,” said Andrew Lang, President of the Cape Cod Baseball League . “Their expertise in collegiate multimedia rights and proven track record of driving revenue will be instrumental in expanding the Cape League’s reach, delivering meaningful value to our partners and providing even greater opportunities for our league, franchises, and fans.” “The Cape Cod Baseball League is the premier collegiate summer baseball league in the nation,” said Mike Palisi, President of Van Wagner College . “Our success in collegiate multimedia rights has been built on a simple premise—maximize value by aligning sponsors with authentic assets and executing at a high level. We’re excited to bring that model to the Cape Cod Baseball League to grow partnership revenue, expand visibility, and enhance the experience for fans, teams, and host communities.” Van Wagner brings extensive experience working across collegiate conferences, athletic associations, and major sporting events, delivering customized multimedia rights strategies that align with each entity’s mission, audience, and market. This experience will help ensure a thoughtful, flexible approach as the Cape Cod Baseball League continues to evolve within an ever-changing media and sponsorship landscape. # # # About Van Wagner Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the NCAA, MLB, NBA, and international soccer, as well as collegiate multimedia rights and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com . About Cape Cod Baseball League The Cape Cod Baseball League (Cape League), a non-profit 501(c)(3) organization, is the premier collegiate summer baseball league in the United States, officially formed in 1923, but with roots dating back to 1885. Players from across the United States, representing all NCAA college divisions, are recruited to play in the 10-team league. Teams are located across Cape Cod, Massachusetts, in Bourne, Brewster, Chatham, Cotuit, Falmouth, Harwich, Hyannis, Orleans, Wareham, and Yarmouth-Dennis. In 2025, more than 400 Cape League alumni appeared on MLB team rosters, while over 1,800 have done so all-time. For more information visit www.CapeCodLeague.com . Back to News
Curated by Taleb Kabbara · Source: www.vanwagner.com
Cape Cod Baseball League, Van Wagner, Van Wagner College, MLB, Bourne, Brewster, Chatham, Cotuit, Falmouth, Harwich, Hyannis, Orleans, Wareham, Yarmouth-Dennis
Cape Cod Baseball League: The Cape Cod Baseball League is a non-profit 501(c)(3) collegiate summer baseball league and the nation’s premier summer collegiate baseball league that has entered a multimedia rights partnership with Van Wagner to drive revenue growth and enhance brand visibility across its 10-team footprint.
Van Wagner: Van Wagner is a leading sports advertising and entertainment agency specializing in live events, sponsorship sales, multimedia rights and aerial advertising that will represent the Cape Cod Baseball League’s multimedia rights and deliver sponsorship development and activation strategy.
Van Wagner College: Van Wagner College is referenced as the collegiate division of Van Wagner with Mike Palisi named as its president and positioned as the business unit bringing collegiate multimedia rights expertise to the Cape Cod Baseball League.
MLB: MLB is referenced as an organization on whose team rosters more than 400 Cape League alumni appeared in 2025.
Bourne: Bourne is listed as one of the Cape Cod Baseball League’s team locations on Cape Cod, Massachusetts.
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