Cardiff Rugby has renewed Ron Skinner & Sons as its kit partner for a second season and signed Smile Car Finance as a new commercial partner for 2026/27, deepening ties between the club and the businesses. The deals include fan activations — notably the “Hit the Bar to Win a Car” event at the December fixture versus Dragons — and aim to boost matchday engagement during Cardiff’s 150th anniversary season.
Cardiff Rugby is delighted to renew its partnership with Ron Skinner & Sons, alongside the addition of Smile Car Finance as a new commercial partner for the 2026/27 season. The agreement sees Ron Skinner & Sons continue as Cardiff Rugby’s kit partner for a second consecutive season, building on a successful first year together and reinforcing the shared commitment between the organisations. Joining the Cardiff Rugby family for the first time is Smile Car Finance, a business closely linked with Ron Skinner & Sons. The new partnership will see Smile Car Finance work alongside the club on a range of commercial and fan engagement initiatives throughout the season. Supporters can look forward to a number of activations across the campaign, including the return of the popular “Hit the Bar to Win a Car” challenge, which is scheduled to take place during Cardiff Rugby’s festive fixture against Dragons in December. Mike Jones of Ron Skinner & Sons quoted ‘”We’re delighted to extend our partnership with Cardiff Rugby for a second year, particularly during such a significant season as the club celebrates its 150th anniversary. We wish everyone at Cardiff Rugby the very best for the 2026/27 season.” A huge thank you to Cardiff Rugby’s Commercial team for their work in bringing these partnerships together, and Michael Jones from Ron Skinner & Sons Ltd. and Mark Lewis from Stellar Advertising Agency for helping to facilitate such a collaborative relationship. Their collective efforts have played a key role in strengthening the partnership between the organisations and creating exciting opportunities for supporters and partners alike throughout the 2026/27 season. Jack Butler, Cardiff Rugby commercial director, said: “We’re delighted to be continuing our partnership with Ron Skinner & Sons and welcoming Smile Car Finance into the Cardiff Rugby family. “Ron Skinner & Sons have been fantastic supporters of the club and it’s great to see the relationship grow as we celebrate our 150th anniversary season. “A big focus for us is continuing to enhance the matchday experience for our supporters, and we’re looking forward to building on the success of activations like ‘Hit the Bar to Win a Car’ throughout the season. “A big thank you to Mike and the wider team for their continued support and commitment to Cardiff Rugby.” The renewed and expanded partnership further strengthens the relationship between Cardiff Rugby, Ron Skinner & Sons and Smile Car Finance as all three organisations look ahead to an exciting season on and off the field.
Curated by Taleb Kabbara · Source: www.cardiffrugby.wales
Cardiff Rugby, Ron Skinner & Sons, Smile Car Finance, Stellar Advertising Agency
Cardiff Rugby: Cardiff Rugby is the rugby club extending commercial partnerships and welcoming new commercial partners for its 2026/27 season.
Ron Skinner & Sons: Ron Skinner & Sons is Cardiff Rugby's kit partner that has extended its partnership for a second consecutive season and continues to support the club.
Smile Car Finance: Smile Car Finance is a commercial partner joining Cardiff Rugby for the first time to work on a range of commercial and fan engagement initiatives throughout the 2026/27 season.
Stellar Advertising Agency: Stellar Advertising Agency is an agency that helped to facilitate the collaborative partnership between Cardiff Rugby and commercial partners.
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