'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Chelsea Football Club Secures IFS.ai as Principal Partner Sponsorship 2 min read Chelsea Football Club Secures IFS.ai as Principal Partner Written by MOS Editorial Team Published on 24 February 2026 Chelsea Football Club has officially announced a multi-year global partnership with IFS, to elevates them from Industrial AI leader to Principal Partner status. The agreement, effective immediately, saw the “IFS.ai” branding debut on the men’s first-team shirts during their Premier League fixture against Burnley last weekend, and on the women’s kit for their FA Cup tie against Manchester United. While the financial terms remain undisclosed, the organisation has structured the deal as a two-stage commercial play. IFS will serve as the primary front-of-shirt sponsor for the remainder of the 2025/26 season, before transitioning into a long-term global technology partner role through to 2028. Commenting on the partnership, president of Chelsea FC, Jason Gannon, said: “We are incredibly proud to partner with IFS and leverage their leading-edge AI software to help propel the club to even greater success.” “This partnership is a statement of intent… unlocking the power of AI to improve everything we do on and off the pitch,” Gannon said. Echoing his sentiments, CEO of IFS, Mark Moffat, added: “In sport as in industry, the margins are small and the stakes are high.” “That shared ambition is exactly why we’re proud to be their Principal Partner,” Moffat noted. The partnership goes beyond traditional logo placement, positioning Chelsea as a “live testbed” for Industrial AI. IFS, a Swedish-founded firm with a EURO15 billion (AUD25 billion) valuation, will deploy its cloud-based IFS.ai platform to streamline the club’s complex operations. Key Integration Pillars for Chelsea FC: The deal marks Chelsea’s 14th global partner and follows the club’s recent strategy of avoiding undervalued long-term contracts. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent... The Fremantle Football Club has announced that the iconic West Australian smallgoods business... The Brisbane Bullets have announced a major partnership with homegrown activewear brand LSKD,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com