'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Chemist Warehouse Extends Landmark AFL Partnership with Focus on Officiating Sponsorship 2 min read Chemist Warehouse Extends Landmark AFL Partnership with Focus on Officiating Written by MOS Editorial Team Published on 17 April 2026 Chemist Warehouse has announced a multi-year renewal of its long-standing partnership with the Australian Football League (AFL), extending a relationship that has spanned more than a decade. The deal reinforces the pharmacy retailer’s position as a primary health and wellbeing partner across the football ecosystem, supporting players, staff, and grassroots communities through the new integrated platform, “ALL IN for Footy.” Commenting on the announcement, Deputy CEO of Chemist Warehouse, Mario Tascone, said: “For more than a decade, our partnership with the AFL has been built on shared values, community impact and a belief in what’s possible when you commit for the long term.” “This announcement is a celebration of going ALL IN — for the game and for the moments that bring Australians together, on and off the field,” Tascone said. The partnership also secures Chemist Warehouse as the official Friday Footy sponsor within the AFL Live Official App, ensuring the brand remains a constant fixture in the digital habits of fans. Welcoming their continued support, AFL executive general manager of customer, Commercial and Technology, Bec Haagsma, added: “The AFL is thrilled to announce the renewal with Chemist Warehouse and continue the long-standing partnership.” “We thank Chemist Warehouse for their ongoing support, especially the investment in umpires who are integral to our game at all levels – without umpires our game wouldn’t be played,” Haagsma said. A central pillar of the renewed agreement is a significant investment in the AFL’s officiating department. Under the initiative, Chemist Warehouse will support AFL and AFLW umpires, while also funding development pathways within the VFL, VFLW, and Community Talent League. The commitment is highlighted by a minimum $1 million investment over the next five years into the AFL Umpires High Performance Pathway, funded specifically through a portion of sales from Gello Beans and Gello Snakes products. The timing of the announcement aligns with AFL Umpires Community Week (13–17 April 2026), designed to highlight the critical role officials play in the sport’s sustainability. The funding will provide emerging umpires with access to high-performance resources and structured development opportunities previously reserved for elite athletes. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com