Club Racing Australia has launched a national Sport and Racing Experience platform to centralize access to racing events, track days and participant experiences across its network. The initiative involves Club Racing Australia and aims to create a unified consumer-facing marketplace that should boost event participation, streamline bookings and open new revenue and sponsorship opportunities for clubs and promoters.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Club Racing Australia Launches National Sport and Racing Experience Platform Sponsorship 3 min read Club Racing Australia Launches National Sport and Racing Experience Platform Written by MOS Editorial Team Published on 29 September 2026 Club Racing Australia is preparing to officially launch a pioneering national sport and racing engagement platform on 1 November 2026 for the upcoming 2027 season, anchored by foundational partnerships with the Penrith Panthers, Sydney Roosters, and Manly Warringah Sea Eagles. This initiative merges thoroughbred horse racing with club-aligned membership experiences, comprehensive race day hospitality, bespoke digital content, travel packages, and exclusive behind-the-scenes stable access. Designed to capture passionate sporting communities across all states, the platform provides flexible engagement pathways through a structured three-tiered membership model spanning accessible supporter packages, enhanced benefits, and premium partner opportunities. A Club Racing Australia spokesperson emphasised the broader entertainment and lifestyle scope of the new enterprise model. “Club Racing Australia is not simply about footy fans following a racehorse.” “It is a fully programmed sport, racing, entertainment and hospitality experience designed to bring the best parts of thoroughbred racing to passionate, like-minded sporting fans across Australia. “We are creating engagement across both sports, in all states, and giving members the opportunity to be involved as much or as little as they choose,” the spokesperson said. Highlighting the commercial significance of the initial club agreements, Club Racing Australia spokersperson, noted the alignment with elite rugby league franchises. “We are proud to welcome the Penrith Panthers, Sydney Roosters and Manly Warringah Sea Eagles as our foundation club partners.” “These clubs have passionate supporters, and we look forward to creating racing communities that give their fans a new way to connect with their club and the sport of racing. “With the partnerships commencing on 1 November, we can begin building the club-aligned programs and member experiences for the 2027 season,” the spokesperson said. To ensure high-performance operational credibility, the enterprise collaborates with leading bloodstock advisers including Kestrel Thoroughbreds, Clarke Bloodstock, and Paul Moroney Bloodstock, alongside elite Australian racing stables such as Gai Waterhouse and Adrian Bott Racing, Bjorn Baker Racing, Tony Gollan Racing, and John O’Shea and Tom Charlton. To accelerate early adoption ahead of the official launch, supporters who register before Christmas will enter a major promotional giveaway to win an all-inclusive VIP trip for two to Las Vegas for the opening round of the 2027 NRL season. Registration is currently open via the official online waitlist. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Global technology leader Adobe has secured a partnership with the National Hockey... The Papua New Guinea Chiefs have secured Coca-Cola Europacific Partners Papua New Guinea... Lacrosse Australia has announced a partnership with sports medicine and equipment supplier Victor... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
Club Racing Australia, Penrith Panthers, Sydney Roosters, Manly Warringah Sea Eagles, Kestrel Thoroughbreds, Clarke Bloodstock, Paul Moroney Bloodstock, Gai Waterhouse and Adrian Bott Racing, Bjorn Baker Racing, Tony Gollan Racing, Adobe, Papua New Guinea Chiefs, Coca-Cola Europacific Partners Papua New Guinea, Lacrosse Australia, Victor
Club Racing Australia: Club Racing Australia is launching a national sport and racing engagement platform with a three-tiered membership model and club-aligned programs for the 2027 season.
Penrith Panthers: Penrith Panthers are a foundation club partner providing alignment between their supporter base and Club Racing Australia's racing membership and engagement programs.
Sydney Roosters: Sydney Roosters are a foundation club partner providing alignment between their supporter base and Club Racing Australia's racing membership and engagement programs.
Manly Warringah Sea Eagles: Manly Warringah Sea Eagles are a foundation club partner providing alignment between their supporter base and Club Racing Australia's racing membership and engagement programs.
Kestrel Thoroughbreds: Kestrel Thoroughbreds are a bloodstock adviser collaborating with Club Racing Australia to provide high-performance operational credibility.
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