'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Coca-Cola Australia Returns as Official NRL and NRLW Beverage Partner Sponsorship 2 min read Coca-Cola Australia Returns as Official NRL and NRLW Beverage Partner Written by MOS Editorial Team Published on 29 April 2026 Coca-Cola Australia has announced a landmark three-year partnership with the National Rugby League (NRL) , reclaiming its position as the official non-alcoholic ready-to-drink beverage partner for both the men’s and women’s competitions through 2028. The deal marks a brand reinvestment in Australian sport, embedding the global icon across the NRL’s most high-profile assets, including the State of Origin series and the Finals Series. NRL CEO, Andrew Abdo, described the partnership as a reflection of the code’s current cultural power. “Rugby League continues to grow right across Australia and the Pacific, and this partnership allows us to build on that momentum in new and creative ways.” “It’s great to welcome one of the most recognisable brands in the world back to the NRL,” Abdo said. Marketing director for Coca-Cola Australia, Martyn Ferguson,noted that the association with “footy culture” is a natural fit for the brand’s core demographic. “Whether it’s at the game, at the pub, or on the couch at home, watching the footy is simply better with an icy cold Coke,” Ferguson stated. To launch the partnership, Coca-Cola has introduced the 500ml NRL Superfan Edition can as a permanent addition to its Australian product range. The rollout includes a high-value consumer promotion designed to drive retail traffic through participating convenience and service station partners: The limited-edition “Superfan” cans are currently available nationwide through major convenience retailers, including Ampol , Euro Garages , and United Petroleum , ensuring maximum visibility during the peak winter sporting season. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com