Crystal Palace Names Molson Coors Official Beer Partner in Multi-Year Deal Crystal Palace partners with Molson Coors as its official beer partner, bringing leading beer and cider brands to Selhurst Park throughout 2026/27. by Sportscape Editor | Aug 29, 2026 | 2 mins read Molson Coors has been named the official beer partner of Crystal Palace FC for the current PL 2026/27. · Credits: Sportscape Magazine Business Premier League (PL) team Crystal Palace FC has announced a new commercial partnership with Molson Coors for the current PL season, 2026/27. Through this multi-year sports business news , Molson Coors has been named the official beer partner of the club. Crystal Palace and Molson Coors Pact Aims to Reinforce Brand Visibility As per the arrangement, the beer company will be enjoying prominent brand visibility, as the branding will be present all over the stadium during matchdays. This includes big screens, concourses, digital displays, and other advertising points. In addition, both bodies will be collaborating on amplifying activations and content development to engage fans with the unit throughout the competition. Furthermore, in advance of the 2026/2027 season, there will be several brands available at Selhurst Park, such as Madrí Excepcional, Madrí Excepcional 0.0%, Coors and Carling Premier, along with Caffrey's Black Stout and Aspall Cyder and Sharp's Cold River Cider. We are delighted to announce a new multi-year partnership with Molson Coors Beverage Company, which becomes the Club’s Official Beer Partner ❤️💙 🔗 https://t.co/GSQV1Ep4Jw pic.twitter.com/Yl7paYkW2c — Crystal Palace F.C. (@CPFC) August 27, 2026 Paul O’Brien, Chief Commercial Officer at Crystal Palace FC , on this new deal, stated his delight at being the new beer partner. He further said, “This is an important partnership for the Club, as Molson Coors and its fantastic portfolio of brands will become a major part of the matchday experience at Selhurst Park over the coming seasons, while contributing to the biggest transformation of our public matchday catering offering since our return to the Premier League. Molson Coors has a long-standing connection with football and a great understanding of supporters and matchday occasions. We’re looking forward to working closely together and bringing the partnership to life across the stadium and beyond.” Office-Bearers’ Point-Of-View on This Multi-Year Signing Dean Ince, New Business Sales Controller at Molson Coors, added his comments on the new pact, “We are delighted to become the official beer partner of Crystal Palace FC. The club boasts a proud history, an incredibly passionate fanbase and is entering an exciting period following its recent successes. Football has always been about bringing people together, and that's something that sits at the heart of our business and our brands. We're looking forward to helping enhance the matchday experience at Selhurst Park through our leading portfolio of beers and ciders, while working closely with the club to create memorable experiences for Eagles supporters throughout the partnership." Molson Coors Beverage Company is a large Canadian-American multinational corporation in the brewing industry. It was created in 2005 when Molson and Coors merged. It's base is in Chivago but operated from a base in Prague and has a large portfolio of iconic brands such as Coors Light, Miller Lite, Molson Canadian, Carling, Staropramen and Blue Moon. Written by Sportscape Editor 75 Articles
Curated by Taleb Kabbara · Source: www.sportscapemagazine.com