Home Business News CSK identifies women’s cricket as next phase of franchise expansion The confirmation was made by CSK Chief Executive Officer Kasi Viswanathan, who stated that all internal discussions and processes related to the move have now been completed. By Aashay Khandelwal February 10, 2026 WhatsApp Linkedin Facebook X Telegram CSK identifies women’s cricket as next phase of franchise expansion One of the most successful franchises in Indian cricket, Chennai Super Kings (CSK), has confirmed plans to invest in women’s cricket, signalling a strategic expansion after remaining on the sidelines since the launch of the Women’s Premier League . The confirmation was made by CSK Chief Executive Officer Kasi Viswanathan , who stated that all internal discussions and processes related to the move have now been completed. While the franchise has not yet disclosed the structure, timeline, or format of its investment, the development marks a clear shift in CSK’s long-term growth strategy. Speaking at the Invest in Tamil Nadu conclave, Viswanathan said the franchise does not plan to enter women’s cricket immediately but has identified it as the next area of expansion. “Not immediately, but certainly in the coming years, CSK will expand its footprint. Our first target will be women’s cricket. We may also go into other sports over time,” Viswanathan said when asked about the franchise’s future plans. CSK’s decision is notable given that most Indian Premier League franchises moved quickly to establish a presence in women’s cricket following the WPL’s launch. With its strong fan base, consistent on-field success, and reputation for operational stability, CSK’s absence from the women’s ecosystem had stood out. At present, CSK are among the IPL franchises without a women’s team. The WPL currently features five teams based in Mumbai , Bengaluru , Delhi , Gujarat and Uttar Pradesh . Franchises such as Chennai, Punjab Kings , Rajasthan Royals , Kolkata Knight Riders and Sunrisers Hyderabad are yet to enter the league. The prospect of WPL expansion has gained traction in recent months. During the 2025 WPL auction, Delhi Capitals Co-Owner Parth Jindal revealed that the Board of Control for Cricket in India is actively evaluating the addition of new teams. Jindal also highlighted the league’s long-term ambition to transition from its current multi-city, caravan-style format to a full home-and-away structure. “I think we would love to see the WPL home and away as well. The caravan format is okay, but it is not ideal,” Jindal said. “The window is very short right now, which is why the BCCI has to fit the WPL into this period. I hope we get a bigger and longer window going forward. I think it is imminent that one or two new teams will come in at some point. That’s why the cycle is so short, with two WPLs happening over 14 months. I’m pretty sure the BCCI is planning to add a team, and with that, move to a home-and-away format.” CSK’s entry is expected to bring one of India’s strongest brands into the women’s cricket ecosystem. The franchise’s emphasis on long-term planning, commercial discipline, and performance consistency could play a significant role in strengthening the league as it moves from its early phase towards sustained growth. Tags BCCI Board of Control for Cricket in India Chennai Super Kings Chennai Super Kings Cricket Limited CSK Indian Premier League IPL Women's Premier League Women's Premier League (WPL) WPL Related Articles IPL 2026: Gujarat Titans knock Chennai Super Kings out of playoff race with emphatic win IPL 2026 Sponsors Watch: Chennai Super Kings IPL 2026 GT vs CSK: Match preview, head-to-head and streaming details IPL 2026: Pat Cummins leads SRH into playoffs after crucial win against CSK IPL 2026 CSK vs SRH: Match preview, head-to-head and streaming details IPL 2026: Akash Singh, Marsh star as LSG outclass CSK Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com