Home Sports Business Media Rights DAZN broadens DTC strategy with NHL, NBA and basketball rights agreements Together, the agreements underline DAZN’s increasingly diversified rights strategy: securing local DTC distribution in major US sports while using free global access to build audiences around international properties. By Aashay Khandelwal September 23, 2026 WhatsApp Linkedin Facebook X Telegram DAZN broadens DTC strategy with NHL, NBA and basketball rights agreements DAZN is expanding its role as a sports distribution partner with three separate agreements covering the Los Angeles Kings , Detroit Pistons and Super League Basketball , strengthening its presence across North American local sports and international basketball. In the NHL, DAZN has secured direct-to-consumer streaming rights for the Los Angeles Kings within the team’s local broadcast territory for the 2026-27 season. The streaming agreement will operate alongside ABTV, which will remain the Kings’ local television home, giving fans access to the team through both traditional television and a dedicated digital platform. The partnership provides DAZN with another entry point into the US regional sports market, where direct-to-consumer services are increasingly being positioned alongside traditional television distribution. Luc Robitaille, President, LA Kings, said, “We are excited to be partnered with ABTV and DAZN to give Kings fans multiple ways to watch and enjoy Kings hockey this season. Whether you’re tuning in on cable or streaming with DAZN, our fans will have more access than ever to follow this team all year long.” Meanwhile, DAZN and Super League Basketball have extended their partnership for the 2026-27 season, with every game available live and free to fans in the UK and worldwide. The agreement covers Championship, Cup and Play-Off fixtures and extends a relationship that began in 2024. Shay Segev, CEO of DAZN Group, added, “In partnership with Super League Basketball, every game will once again be available free-to-view for fans in the UK and around the world. We see a significant opportunity to help grow the reach and elevate the profile of top-tier UK basketball by adding the league’s premium content to our platform. “This partnership is another important stepping stone as DAZN continues to bolster its global basketball rights portfolio and build the home for basketball fans on the road to the 2027 FIBA Basketball World Cup, which will be available through Courtside 1891 on DAZN.” In the NBA, DAZN has become the exclusive direct-to-consumer streaming partner of the Detroit Pistons across the team’s local broadcast region from the 2026-27 season. Eligible local games will be available through DAZN, subject to national broadcast restrictions. Together, the agreements underline DAZN’s increasingly diversified rights strategy: securing local DTC distribution in major US sports while using free global access to build audiences around international properties. Tags DAZN Detroit Pistons Los Angeles Kings Media Rights National Basketball Association National Basketball Association (NBA) National Hockey League National Hockey League (NHL) NBA NHL Super League Basketball Related Articles ATP Media creates new rights frontier with three-year L1VE partnership Memphis Grizzlies turn to DAZN in major shift to streaming-led local broadcasts DAZN strengthens Iberian motorsport strategy with F1 extension through 2030 ITW Universe teams up with Star Sports Network and FanCode for India–Japan T20I Broadcast Kayo Sports locks in MotoGP as championship prepares for 2027 overhaul DAZN to consolidate Fox Sports and Kayo under single Kayo SPORTS brand Load more Latest Articles Other Sports TCS renews Jaguar TCS Racing title partnership, expands role as official AI partner E-Sports & Gaming BLAST Premier taps Razer for official headset partnership through 2028 Other Sports Formula 1 extends LIQUI MOLY alliance with multi-year renewal Cricket Canada Super 60 onboards SG as official match ball partner for 2026 edition Sports News Manraj Singh Sandhu’s European debut marks LegaXy’s entry into basketball Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com