DAZN will fold its Fox Sports and Kayo streaming assets into a single Kayo SPORTS brand, consolidating its Australian sports broadcasting and streaming offerings under one name. The move unifies distribution and marketing of DAZN’s rights and services, aiming to simplify the customer proposition and strengthen commercial scale in the local sports media market.
Home Business News DAZN to consolidate Fox Sports and Kayo under single Kayo SPORTS brand The transition, announced at the group’s 2027 Upfronts in Sydney, will see Fox Footy, Fox Cricket and Fox League renamed Kayo Footy, Kayo Cricket and Kayo League. By Aashay Khandelwal September 5, 2026 WhatsApp Linkedin Facebook X Telegram DAZN to consolidate Fox Sports and Kayo under single Kayo SPORTS brand DAZN -owned Foxtel Group will bring Fox Sports and Kayo SPORTS together under a single Kayo SPORTS brand in Australia from 2027, marking the end of the Fox Sports name after three decades as the country’s leading subscription sports television brand. The transition, announced at the group’s 2027 Upfronts in Sydney, will see Fox Footy, Fox Cricket and Fox League renamed Kayo Footy, Kayo Cricket and Kayo League. The remaining Fox Sports channels will also adopt the Kayo SPORTS identity. Foxtel Group CEO Patrick Delany said, “With the global scale, capability and expertise of DAZN behind us, 2027 marks an exciting new chapter for Foxtel Group. An unrivalled sporting line-up with all tier-1 Australian sports locked in through to the next decade and beyond – all on Kayo Sports. A blockbuster entertainment slate packed with Australian Originals, international thrillers and a deep library of content from our over 100 studio and distribution partners – all on Binge. And DAZN Media+ is introducing more innovation and partnerships to ensure we connect brands with the stories and conversations that bring Australians together. “As Australia’s biggest media company, our scale gives us the ability to make a meaningful contribution to the sports and entertainment ecosystem – from grassroots sport through to the world stage. Each year, $1 billion goes into sports rights and production, alongside $130 million supporting Australian news, drama and entertainment. The scale of our audiences, coverage, stories and investment also creates a powerful platform for our commercial partners to connect with Australians and be part of the moments that matter to them, with every subscription, partnership and dollar invested helping fuel the growth of the ecosystem.” The Kayo SPORTS proposition will continue to feature major Australian and international properties, including every AFL and NRL home-and-away match, cricket, Formula 1 , Supercars , MotoGP , golf and a range of US sports through ESPN . The company says its 2027 offering will span more than 50 sports. The move follows DAZN’s acquisition of Foxtel Group in 2025 and forms part of a broader restructuring of the Australian business. Foxtel Media has simultaneously been rebranded as DAZN Media+, representing the advertising interests of Kayo SPORTS, Foxtel, Foxtel Go and BINGE . The decision effectively positions Kayo SPORTS as DAZN’s flagship Australian sports brand, combining Fox Sports’ established content and production infrastructure with Kayo’s digital-first identity. For DAZN, the strategy creates a single sports brand across linear television and streaming while providing a broader platform for audience growth and commercialisation. Tags BINGE DAZN DAZN Media+ Fox Cricket Fox Footy Fox League Fox Sports Fox Sports Australia Foxtel Foxtel Go Foxtel Group Foxtel Media Kayo Kayo Cricket Kayo Footy Kayo League Kayo Sports Related Articles Cavaliers shift to DAZN in major overhaul of local media strategy DAZN’s US expansion enters a new phase with EverPass acquisition DAZN retains Serie A as UK rights landscape evolves Infront broadens CEV EuroVolley’s international media footprint with 40+ broadcasters DAZN’s ViewLift acquisition signals bigger ambitions in US regional sports Pacers turn to DAZN for streaming-led local broadcast strategy Load more Latest Articles Sponsorship ITW Universe expands sports business portfolio with India-Afghanistan T20I series Cricket MS Dhoni backs SpeakX in AI learning push Football Reebok returns to Indian football with NorthEast United FC partnership Brands Anchor Oral Care signs Jos Buttler as brand ambassador in India Football STRAUSS becomes UEFA’s first official refereeing partner Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com
DAZN, Fox Footy, Fox Cricket, Fox League, Kayo
DAZN: DAZN is a sports streaming group that will consolidate Fox Sports and Kayo under the single Kayo SPORTS brand.
Fox Footy: Fox Footy is a Fox-branded sports channel that will be renamed Kayo Footy as part of the consolidation under Kayo SPORTS.
Fox Cricket: Fox Cricket is a Fox-branded cricket channel that will be renamed Kayo Cricket as part of the consolidation under Kayo SPORTS.
Fox League: Fox League is a Fox-branded rugby league channel that will be renamed Kayo League as part of the consolidation under Kayo SPORTS.
Kayo: Kayo is a sports streaming brand that will become the umbrella Kayo SPORTS brand absorbing Fox Sports channels and Kayo's existing services.
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