'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Fan Engagement > Delaware North Secures Hospitality Agreement with Victoria Racing Club Fan Engagement, Sponsorship 2 min read Delaware North Secures Hospitality Agreement with Victoria Racing Club Written by MOS Editorial Team Published on 6 February 2026 Delaware North, a global leader in hospitality and entertainment, has announced a multi-year partnership as the new hospitality services provider for the Victoria Racing Club (VRC) at the iconic Flemington Racecourse. The agreement will officially commence in April 2026, following a highly competitive tender process that marks the end of a four-year tenure by Crown Melbourne. Delaware North’s proven track record in “commercialising non-race day events” and their global expertise at venues like Wembley Stadium and TD Garden were cited as key differentiators. For Delaware North, this win solidifies its “Melbourne triple-crown,” adding Flemington to a premium stadium portfolio that already includes the MCG and Marvel Stadium. Commenting on the partnership, managing director of Delaware North in Australia and New Zealand, Gary Brown, said: “Flemington is synonymous with excellence and tradition, and we are honoured to bring our global expertise and local knowledge to enhance the hospitality experience at this iconic venue.” The partnership is designed to transform the Flemington guest experience through several key pillars: Year-Round Commercialisation: A primary focus is to drive revenue outside of the traditional Spring Racing Carnival by leveraging the venue for major corporate conferences, business events, and community gatherings. Member Engagement : Delaware North will introduce locally inspired, “true taste of Melbourne” culinary offerings to the VRC’s 34,000+ members, the largest racing membership base in Australia. Precinct-Wide Elevation : The agreement covers all race days, corporate areas, and non-event functions, supporting Rogers’ goal to “isolate and activate” different parts of the Club Stand for increased profitability. Delaware North will take over operations in April 2026, allowing for a full integration phase before the 2026 Spring Racing Carnival. In addition, Flemington has been confirmed to host the 2026 Cox Plate in October while The Valley undergoes a major 21-month redevelopment, providing Delaware North with an additional high-capacity event in its first year. The VRC officially thanked Crown for their service over the past four years, noting that the move to Delaware North aligns with the club’s next chapter of “entrepreneurial thinking” and operational skill sets. Don’t miss out on the latest in sports business – S ubscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com