Home Sports News Other Sports Electrolit strengthens sports marketing portfolio with Tennis Canada pact The deal will formally begin during the 2026 edition of the National Bank Open, which will take place in Toronto and Montréal from August 1 to 13, 2026. By Gauresh Mahadik June 25, 2026 WhatsApp Linkedin Facebook X Telegram Electrolit strengthens sports marketing portfolio with Tennis Canada pact Electrolit has signed a multi-year collaboration with Tennis Canada, becoming the official hydration partner of the National Bank Open presented by Rogers. The relationship will formally begin during the 2026 edition of the National Bank Open, which will take place in Toronto and Montréal from August 1 to 13, 2026. Caridad Ochoa, Chief Executive Officer for Electrolit Canada, said, “The National Bank Open presented by Rogers is among the most recognized events in tennis, and Tennis Canada has done an incredible job building a tournament that continues to attract the best players in the world while growing the sport at home. As Electrolit continues to expand across the country, we’re excited to partner with an organization that shares our commitment to performance. We look forward to being part of the experience for athletes and fans in Toronto and Montréal for the years ahead.” As part of the agreement, Electrolit will have a significant on-site presence at both stadiums, with court-side branding, activation areas, and fan interaction zones that will put Electrolit’s Instant Hydration right in the middle of the action. Electrolit will also provide on-site sampling in high-traffic spectator spots at Sobeys Stadium in Toronto and IGA Stadium in Montréal during the tournament window, as well as specialised hydration touchpoints to enhance athlete performance settings behind the scenes. The decision is another step in Electrolit’s expansion into the professional tennis circuit in North America. Recently named the official electrolyte beverage of the US Open, the brand is expanding its presence in the sport’s competitive landscape while also supporting the next generation of talent, including Electrolit athlete and rising tennis star Emilio Nava, who will compete on the ATP tour in 2026. The collaboration also extends to Tennis Canada’s larger ecology, which includes national team play in the Davis Cup and Billie Jean King Cup. Claude Savard, Vice President of Corporate Partnerships for Tennis Canada, said, “We are thrilled about our partnership with Electrolit as our official hydration beverage and welcome them to the Tennis Canada and National Bank Open presented by the Rogers team. Fans in both Toronto and Montréal can look forward to the activation and fan experience that Electrolit will provide during our tournaments. This multi-year partnership with Electrolit will help ensure our continued investment into the growth and development of the sport for all Canadians.” Tags Electrolit National Bank Open Sponsorship Tennis Canada Related Articles eToro extends Premier League push with Leeds United partnership Tottenham Hotspur strengthen Asian commercial push with VSbet deal JAL strengthens winter sports strategy with Ski Association of Japan partnership SEIKO becomes the new face of Brisbane Heat’s Celebrity First Ball Chelsea FC enter stablecoin era with Circle partnership Punjab Kings deepen talent pipeline with Sher-E-Punjab T20 league alliance Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com