EAST MEETS WEST EMW Global grows motorsport portfolio with signing of former F1 star Giancarlo Fisichella DATE: October 7, 2026 EMW Global grows motorsport portfolio with signing of former F1 star Giancarlo Fisichella EMW Global has announced the signing of former Formula One champion and two-time Le Mans winner Giancarlo Fisichella. The partnership adds to EMW Global’s growing presence in the motorsport world and the highlights the appetite and opportunities for the decorated sport in Asia. Under the partnership, EMW Global will lead the commercialisation and expansion of Fisichella’s personal brand across Asia, unlocking new commercial opportunities, strategic brand partnerships, social media management and cross-border fan engagement campaigns in the region. The announcement follows EMW Global's recent work with GoTürkiye, supporting the return of former Ferrari F1 driver Felipe Massa to Istanbul to celebrate the Turkish Grand Prix's return to the calendar in 2027, promoting regional tourism and sports culture on a global platform. With Grand Prix victories with Jordan and Renault, Le Mans class wins with Ferrari, along with extensive experience racing in Asia, Fisichella remains one of the most revered names in international motorsport. Joining EMW Global's roster enables the Italian driver to build a sustained commercial legacy across Asia's rapidly growing motorsport market. EMW Global founder and CEO, Michael Rocha-Keys, said: "Giancarlo is a legend in motorsport, and we're thrilled to welcome him to the team. Racing has an incredible fan base across Asia, and after our recent work with Felipe Massa and GoTürkiye, we're looking forward to building something special with Giancarlo right across the region." Fisichella hopes the partnership will bring him closer to his fans in Asia. "Asia has always held a special place in my career, from memorable races during my Formula One days to my recent GT racing across the continent" said Fisichella. "Partnering with EMW Global is an exciting step to connect with brands and fans in new ways. EMW Global's proven track record in cross-border sports marketing makes them the ideal team to unlock strategic partnerships and grow my presence across the region." The collaboration will focus on brand endorsements, commercial ambassadorships, licensing, and tailored activation programmes throughout key Asian markets. About EMW Global EMW Global is a sports and entertainment agency with offices in Asia, Europe, and Latin America. The company specialises in sports sponsorships, partnership strategies, and business development for athletes, rights holders, and brands worldwide. Notes: For media queries please contact – Lerato Malekutu – [email protected]
Curated by Taleb Kabbara · Source: emw-global.com