ESPN is shifting its traditional Sunday-night sports window away from long-dominant Major League Baseball toward a slate centered on women's sports, including WNBA and college competitions, as part of a strategic programming overhaul. The move aims to capture younger, more diverse audiences and advertisers by building consistent prime-time appointment viewing around emerging women's leagues and rights deals.
Programming Inside ESPN’s Big Bet On Women’s Sports For Sunday Nights (When Baseball Once Ruled) Jun 16, 2026 | Brian Steinberg Facebook Tweet Save this article for later! Login or create a Free Member Profile to bookmark it. Plenty of media companies are filling their schedules with all kinds of women’s sports, ranging from WNBA games to League One Volleyball match-ups. ESPN wants to do them one better. This article was originally posted on variety.com Continue reading
Curated by Taleb Kabbara · Source: tvnewscheck.com
ESPN
ESPN: Inside ESPN’s Big Bet on Women’s Sports for Sunday Nights (When Baseball Once Ruled) Variety
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