Tuesday 28 April 2026 1:02 pm | Updated: Tuesday 28 April 2026 1:03 pm Everton line up CMC Markets as shirt sponsor in £30m deal By: Frank Dalleres Sports Editor Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email Add as a preferred source on Google Everton are set to replace Stake.com with CMC Markets from next season Everton have struck a shirt-sponsorship deal with CMC Markets that will see the London-listed company replace crypto casino Stake.com as the club’s main partner next season. The agreement comes ahead of an imminent Premier League ban on gambling companies appearing on the front of their shirts and was first reported by Mark Kleinman of Sky News. It is said to be worth £30m although the length of the deal has not been disclosed and could be followed by CMC Markets also becoming the main sponsor of Fulham FC . The financial services company, which offers trading and spread betting, is run by former Conservative party treasurer and Arsenal supporter Lord Cruddas . Premier League clubs have agreed to remove betting brands from their prime sponsorship position from next season as part of a phasing out agreed three years ago. News Updates Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox. It will force more than half of the current top flight to find replacements or upgrade current partners, as Bournemouth and Brentford have already confirmed they will. Betting ban may hit small clubs hardest Bournemouth have agreed a deal with Vitality, existing naming rights partner for their stadium, while Brentford will switch training kit partner Indeed to front of shirt. Read more Everton facing early termination of Stake sleeve deal as ban looms Other Premier League clubs required to find new shirt sponsors include Aston Villa, West Ham United, Crystal Palace and Sunderland. Front-of-shirt sponsorship deals can fetch anything from £5m at the least fashionable teams to £70m a year at the top end of the table. Everton’s contract with Stake.com is said to be worth more than £10m a year, suggesting that the agreement with CMC Markets is a multi-year one. Gambling brands have typically been prepared to pay a premium for exposure to the Premier League’s international audience, meaning clubs may face a financial hit from the ban . Top clubs such as Manchester City, Arsenal, Manchester United and Liverpool do not face this threat as their front-of-shirt sponsors are airlines, tech companies and insurers. Brentford sources have insisted that their deal with Indeed is worth at least as much as their existing arrangement with Hollywoodbets, which may remain as a secondary club partner. Read more Who sponsors the 20 Premier League clubs after gambling ban? Share this article Facebook X LinkedIn WhatsApp Email Similarly tagged content: Sections Sport News Categories Sport Business Business Football Sport People & Organisations CMC Markets Everton FC football fulham fc Premier League Stake.com Trending Articles Jaguar reveals the Type 01’s screen-free interior Treasury ‘tells Healey’ to consider tax on banks and oil Pensioners to hand over bank statements in government benefits crackdown City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt More from City AM Everton facing early termination of Stake sleeve deal as ban looms Sport Business Who sponsors the 20 Premier League clubs after gambling ban? Sport Business Why do six Premier League clubs still not have front of shirt sponsors? Sport Business Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt Sport Business Big-spending Chelsea sign up crypto firm Circle as shirt sponsor Sport Business Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor Sport Business Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal Sport Business IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt Sport Business Subscribe Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox. Subscribe By signing up to our newsletters you agree to the Terms and Conditions and Privacy Policy .
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