Tuesday 21 July 2026 11:59 pm | Updated: Tuesday 21 July 2026 1:48 pm Exclusive: EQT to announce Emirates GBR SailGP deal By: Matt Hardy Deputy Sports Editor - City AM Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email Add as a preferred source on Google EQT has partnered with Sir Ben Ainslie’s SailGP team Emirates GBR European private equity giant EQT will today partner with Sir Ben Ainslie’s SailGP team Emirates GBR ahead of this weekend’s British leg of the series. The Swedish global investment firm – with £250bn in assets under management – has agreed a deal to be Emirates GBR’s private markets partner until the end of the decade. It will mean EQT’s branding appearing on the F50 boats from Saturday at the team’s home SailGP event in Portsmouth. Peter Beske Nielsen, head of global wealth solutions at EQT, said: “We believe that an ever-larger share of value creation in the global economy is happening in private markets, and individual investors want access to that opportunity. “As we continue to broaden EQT’s investor base, building brand awareness of our firm is a strategic priority.” News Updates Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox. It is the latest commercial boost to SailGP , with major firms buying stakes in teams and signing partnership deals across the fleet. The likes of Kylian Mbappe, Anne Hathaway and Hugh Jackman count themselves as investors alongside major private equity firms such as Ares and MSP Sports Capital, while sponsors continue to flood in from a number of sectors. EQT do deal with SailGP SailGP deal for GBR Added Beske Nielsen: “SailGP – also known as ‘F1 on water’ – offers a truly global platform that reaches audiences across our key markets. We are proud to partner with Emirates GBR, a team that shares EQT’s commitment to continuous improvement.” Emirates GBR have deals with its eponymous airline , JP Morgan, Howden and Jumeirah, while the likes of SunGod and Telmont are official suppliers. Ainslie, chief executive and team principal of Emirates GBR SailGP Team, said: “We look forward to working together to create value both on and off the water as we compete on the global stage.” The Jackman and Ryan Reynolds-owned Australian team Bonds Flying Roos currently lead SailGP after seven race weekends, ahead of Los Gallos, owned by Atletico Madrid investors Quantum Pacific Group, and Emirates GBR, which is co-owned to varying degrees by Ainslie’s Athena Sports Group, commodities trader Chris Bake and private investment firm Misland Capital. This weekend’s SailGP event will kick off the European leg of the season and will be followed by races in Germany, Spain and Switzerland before a season finale double header in the United Arab Emirates. Read more We take a food and drink Odyssey through the Square Mile Share this article Facebook X LinkedIn WhatsApp Email Similarly tagged content: Sections Sport News Categories Sport Business Business Sailing Sport People & Organisations Emirates GBR EQT SailGP SailGP Portsmouth Sailing Sir Ben Ainslie Related Topics Sailing Trending Articles Pensioners to hand over bank statements in government benefits crackdown Jaguar reveals the Type 01’s screen-free interior Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker More from City AM We take a food and drink Odyssey through the Square Mile Life&Style Mbappe-backed brand set for London store in Harrods Sport Business Exclusive: Plans for city-based, private equity-backed athletics league revealed Sport Business Shareholder backlash pushes up low-ball London takeover bids Markets Inside Paul Pogba’s Saudi camel racing club Al Haboob Sport Business Who sponsors the 20 Premier League clubs after gambling ban? Sport Business BXB Estates Completes AED 110 Million Record-Breaking Sale, the Highest Residential Transaction in Jumeirah Golf Estates History Business Wire Osmose Europe Ltd. Strengthens and Expands Electric Utility Infrastructure Solutions with the Acquisition of MP Power Ltd. Business Wire Subscribe Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox. Subscribe By signing up to our newsletters you agree to the Terms and Conditions and Privacy Policy .
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