FIFA World Cup™ and Coca-Cola, a Partnership Written in Matchdays - the Coca-Cola Company

Company Brands Careers News Investors Logo Our company Our brands Careers Newst Investors Search Language Reciteme Our Company Company The Coca‑Cola Company has been refreshing the world and making a difference for 140 years. Explore our Purpose & Vision, History and more. Our Vision & Purpose The Coca&#x2011;Cola System Leadership Our Board of Directors Sustainability \r\n<li><a rel=\&#34;noopener noreferrer\&#34; href=\&#34;/content/corporate/us/en/about-us.html#sustainability\&#34; target=\&#34;_self\&#34;>Sustainability Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/environment.html\&#34;>Environment</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/people-and-communities.html\&#34;>People &amp; Communities</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/people-and-communities/the-coca-cola-foundation.html\&#34;>The Coca-Cola Foundation</a></li>\r\n</ul>\r\n&#34;}}" id="text-a9ea52a034" class="cmp-text"> Sustainability Overview Environment People & Communities The Coca&#x2011;Cola Foundation Coca&#x2011;Cola History \r\n<li><a rel=\&#34;noopener noreferrer\&#34; target=\&#34;_self\&#34; href=\&#34;/content/corporate/us/en/about-us/history.html\&#34;>Coca-Cola History Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/history.html#timeline\&#34;>Our Timeline</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/history/the-birth-of-a-refreshing-idea.html\&#34;>Our Origins</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/history/the-history-of-the-coca-cola-contour-bottle.html\&#34;>Our First Bottle</a></li>\r\n</ul>\r\n&#34;}}" id="text-065bbe1cef" class="cmp-text"> Coca&#x2011;Cola History Overview Our Timeline Our Origins Our First Bottle Sports & Entertainment \r\n<li><a href=\&#34;/content/corporate/us/en/about-us/sports-and-entertainment.html\&#34;>Sports &amp; Entertainment Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/sports-and-entertainment/fifa-2026.html\&#34;>The Coca‑Cola Company and FIFA World Cup 2026™ Partnership</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/about-us/sports-and-entertainment/fifa-world-cup-trophy-tour-by-coca-cola.html\&#34;>FIFA World Cup™ Trophy Tour by Coca‑Cola</a></li>\r\n</ul>\r\n&#34;}}" id="text-2def07a873" class="cmp-text"> Sports & Entertainment Overview The Coca‑Cola Company and FIFA World Cup 2026™ Partnership FIFA World Cup™ Trophy Tour by Coca‑Cola Brands Brands We meet you at any point in your day with the drinks you love. Sparkling \r\n<li><a href=\&#34;/content/corporate/us/en/brands/sparkling-soft-drinks.html\&#34; target=\&#34;_self\&#34;>Sparkling Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/sparkling-soft-drinks/coca-cola.html\&#34;>Coca-Cola</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/sparkling-soft-drinks/diet-coke.html\&#34;>Diet Coke</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/sparkling-soft-drinks/fanta.html\&#34;>Fanta</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/sparkling-soft-drinks/sprite.html\&#34;>Sprite</a></li>\r\n</ul>\r\n&#34;}}" id="text-90497c3266" class="cmp-text"> Sparkling Overview Coca&#x2011;Cola Diet Coke Fanta Sprite View all brands Hydration \r\n<li><a href=\&#34;/content/corporate/us/en/brands/waters-and-hydration.html\&#34; target=\&#34;_self\&#34;>Hydration Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/waters-and-hydration/bodyarmor.html\&#34;>BODYARMOR</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/waters-and-hydration/dasani.html\&#34;>Dasani</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/waters-and-hydration/powerade.html\&#34;>Powerade</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/waters-and-hydration/smartwater.html\&#34;>smartwater</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/waters-and-hydration/topo-chico.html\&#34;>Topo Chico</a></li>\r\n</ul>\r\n&#34;}}" id="text-6c4201ab2e" class="cmp-text"> Hydration Overview BODYARMOR Dasani Powerade smartwater Topo Chico View all brands Coffee & Tea \r\n<li><a href=\&#34;/content/corporate/us/en/brands/coffee-tea.html\&#34; target=\&#34;_self\&#34;>Coffee &amp; Tea Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/coffee-tea/costa-coffee.html\&#34;>Costa Coffee</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/coffee-tea/fuze.html\&#34;>FUZE</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/coffee-tea/gold-peak.html\&#34;>Gold Peak Tea</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/coffee-tea/peace-tea.html\&#34;>Peace Tea</a></li>\r\n</ul>\r\n&#34;}}" id="text-df23ce7360" class="cmp-text"> Coffee & Tea Overview Costa Coffee FUZE Gold Peak Tea Peace Tea View all brands Juices, Dairy & Plant-Based \r\n<li><a href=\&#34;/content/corporate/us/en/brands/juices-dairy-and-plant-based.html\&#34; target=\&#34;_self\&#34;>Juices, Dairy &amp; Plant-Based Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/juices-dairy-and-plant-based/fairlife.html\&#34;>fairlife</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/juices-dairy-and-plant-based/innocent.html\&#34;>innocent</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/juices-dairy-and-plant-based/minute-maid.html\&#34;>Minute Maid</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/juices-dairy-and-plant-based/simply.html\&#34;>Simply</a></li>\r\n</ul>\r\n&#34;}}" id="text-cddcd2cd2a" class="cmp-text"> Juices, Dairy & Plant-Based Overview fairlife innocent Minute Maid Simply View all brands Alcohol Ready-to-Drink \r\n<li><a rel=\&#34;noopener noreferrer\&#34; target=\&#34;_self\&#34; href=\&#34;/content/corporate/us/en/brands/alcohol-ready-to-drink.html\&#34;>Alcohol Ready-to-Drink Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/alcohol-ready-to-drink/fresca-mixed.html\&#34;>Fresca Mixed</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/alcohol-ready-to-drink/jack-daniels-coca-cola.html\&#34;>Jack Daniel's &amp; Coca-Cola</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/alcohol-ready-to-drink/simply-spiked.html\&#34;>Simply Spiked</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/brands/alcohol-ready-to-drink/topo-chico-hard-seltzer.html\&#34;>Topo Chico Hard</a></li>\r\n</ul>\r\n&#34;}}" id="text-9eeb6ce37d" class="cmp-text"> Alcohol Ready-to-Drink Overview Fresca Mixed Jack Daniel's & Coca&#x2011;Cola Simply Spiked Topo Chico Hard View all brands Careers Careers We believe working at The Coca‑Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Life at Coca&#x2011;Cola \r\n<li><a href=\&#34;/content/corporate/us/en/careers/life-at-coca-cola.html\&#34;>Life at Coca-Cola Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/life-at-coca-cola.html#our-culture\&#34;>Culture</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/life-at-coca-cola.html#benefits\&#34;>Benefits</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/life-at-coca-cola/career-development.html\&#34;>Career Development</a></li>\r\n</ul>\r\n&#34;}}" id="text-c37bc9a7a4" class="cmp-text"> Life at Coca&#x2011;Cola Overview Culture Benefits Career Development Work With Us Career Areas \r\n<li><a href=\&#34;/content/corporate/us/en/careers/career-areas.html\&#34;>Career Areas Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/career-areas.html\&#34;>Experienced Professionals</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/career-areas/our-military-community.html\&#34;>Military</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/career-areas/accessible-workplace.html\&#34;>Accessible Workplace</a></li>\r\n</ul>\r\n&#34;}}" id="text-ec9cfd3c9c" class="cmp-text"> Career Areas Overview Experienced Professionals Military Accessible Workplace Early Careers Hiring Process \r\n<li><a href=\&#34;/content/corporate/us/en/careers/hiring-process.html\&#34;>Hiring Process Overview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/hiring-process.html#application-process\&#34;>Application Process</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/hiring-process.html#interview\&#34;>Interview</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/hiring-process.html#offers\&#34;>Offers</a></li>\r\n</ul>\r\n&#34;}}" id="text-f50e61bc55" class="cmp-text"> Hiring Process Overview Application Process Interview Offers Job Search \r\n<li><a href=\&#34;https://careers.coca-colacompany.com/\&#34;>Job Search Overview</a></li>\r\n<li><a href=\&#34;https://careers.coca-colacompany.com/\&#34;>Coca-Cola Company Jobs</a></li>\r\n<li><a href=\&#34;/content/corporate/us/en/careers/job-search/systemjobs.html\&#34;>Coca-Cola System Jobs</a></li>\r\n</ul>\r\n&#34;}}" id="text-e99bb5d57d" class="cmp-text"> Job Search Overview Coca&#x2011;Cola Company Jobs Coca&#x2011;Cola System Jobs Find what you need Close search panel Click to search History of Coca-Cola</p>\r\n<p>Sustainability</p>\r\n<p>Job Search</p>\r\n<p>Quarterly Earnings</p>\r\n&#34;}}" id="text-51ff4a8cb7" class="cmp-text"> History of Coca&#x2011;Cola Sustainability Job Search Quarterly Earnings Coca‑Cola Unites Iconic Foodservice Partners Together for the First Time in “And a Coke” Campaign 04-02-2026 Share No two restaurant orders are the same, yet they almost always end the same way: “...and a Coke.” For the first time ever, Coca‑Cola is bringing together several of its foodservice partners to celebrate that iconic phrase - one that has been echoed at counters and in drive-thrus across America for 140 years. Coca‑Cola is debuting its new U.S. campaign, “And a Coke,” built on a simple cultural truth: nothing completes a meal like a Coke. The effort reinforces the brand’s leadership in foodservice while celebrating the role it plays in everyday dining moments. For the first time ever, Coca‑Cola has united several of its iconic foodservice partners into a single national campaign: Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda Express, Popeyes, Sonic, Wendy’s, Whataburger, White Castle and Wingstop. This collaboration marks both a Coca‑Cola first and a broader industry milestone. The campaign features three TV spots inspired by how people really order, eat and connect with their favorite restaurant brands. From TikTok-fueled hacks and fan-favorite customizations to the late-night cravings that sometimes come with everyday rhythms of life on the go, the films reflect the overly personalized, highly expressive ways consumers order. Each spot builds to a shared, recognizable finish— “And a Coke”—reinforcing the final, essential step that completes the meal. The campaign launches in cinemas on April 3, with extensions rolling out across linear, digital, social and in food delivery platforms including Uber Eats and DoorDash starting mid-April. <br>\r\nBuilt on Long-Standing Relationships</h2>\r\n<p>“Foodservice has always been at the heart of Coca‑Cola’s story, from our origins at a single soda fountain to the extensive scale at which we operate today across North America,” said Dagmar Boggs, President Foodservice and&nbsp;On-Premise, North America, The Coca‑Cola Company. “With ‘And a Coke,’ we’re celebrating the role Coca‑Cola plays in completing the meal – an iconic final touch experienced every day through our partners and consumers.”&nbsp;</p>\r\n<p>Together, these partners&nbsp;represent&nbsp;approximately&nbsp;$65.95 billion&nbsp;in 2024 sales², underscoring the scale and reach of the campaign with tens of thousands of restaurant locations and millions of consumer touchpoints every day. The collaboration is rooted in deep, longstanding relationships: nine of the featured brands have been exclusive Coca‑Cola partners for more than 30 years, and together the group represents over 550&nbsp;cumulative years of partnership.&nbsp;That's&nbsp;not just business loyalty – that's proof that some combinations just work.&nbsp;<br>\r\n&nbsp;</p>\r\n<h2>A Legacy that Continues to Evolve</h2>\r\n<p>Foodservice&nbsp;has been central to Coca‑Cola’s story from the beginning. Born in a single fountain in 1886 at Jacob’s Pharmacy in Atlanta, that heritage continues at an unmatched scale.&nbsp;Today,&nbsp;Coca‑Cola leads the U.S. market across more than&nbsp;500,000 foodservice locations, including restaurants, hotels, movie&nbsp;theaters&nbsp;and amusement parks.</p>\r\n<p>This leadership is reinforced by strong consumer preference: over 90% of Coca‑Cola drinkers would not trade to its primary competitor if their first choice&nbsp;wasn’t&nbsp;available¹.</p>\r\n<p>The&nbsp;“And a Coke”&nbsp;campaign arrives at a critical moment, reinforcing the importance of beverages in driving satisfaction,&nbsp;customization, and&nbsp;loyalty.&nbsp;As the foodservice industry evolves, with more than half of every food dollar expected to be spent in foodservice by 2030, “And a Coke” underscores the role beverages play in completing the meal and helping drive restaurant growth.</p>\r\n<p>&nbsp;</p>\r\n<p><b>Sources:</b><br>\r\n1: Beverage &amp; Cuisine Pairing Study, Customer Research, 2025.<br>\r\n2: The 2025 Technomic Top 500 Chain Restaurant Report<br>\r\nTechnomic Activate Conference (June 2023); Brookings Institution; U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; UN World Population Prospects 2022 (medium scenario); World Health Organization; Accenture analysis.</p>\r\n&#34;}}" id="text-bc646e8af7" class="cmp-text"> Built on Long-Standing Relationships “Foodservice has always been at the heart of Coca‑Cola’s story, from our origins at a single soda fountain to the extensive scale at which we operate today across North America,” said Dagmar Boggs, President Foodservice and On-Premise, North America, The Coca‑Cola Company. “With ‘And a Coke,’ we’re celebrating the role Coca‑Cola plays in completing the meal – an iconic final touch experienced every day through our partners and consumers.” Together, these partners represent approximately $65.95 billion in 2024 sales², underscoring the scale and reach of the campaign with tens of thousands of restaurant locations and millions of consumer touchpoints every day. The collaboration is rooted in deep, longstanding relationships: nine of the featured brands have been exclusive Coca‑Cola partners for more than 30 years, and together the group represents over 550 cumulative years of partnership. That's not just business loyalty – that's proof that some combinations just work. Foodservice has been central to Coca‑Cola’s story from the beginning. Born in a single fountain in 1886 at Jacob’s Pharmacy in Atlanta, that heritage continues at an unmatched scale. Today, Coca‑Cola leads the U.S. market across more than 500,000 foodservice locations, including restaurants, hotels, movie theaters and amusement parks. This leadership is reinforced by strong consumer preference: over 90% of Coca‑Cola drinkers would not trade to its primary competitor if their first choice wasn’t available¹. The “And a Coke” campaign arrives at a critical moment, reinforcing the importance of beverages in driving satisfaction, customization, and loyalty. As the foodservice industry evolves, with more than half of every food dollar expected to be spent in foodservice by 2030, “And a Coke” underscores the role beverages play in completing the meal and helping drive restaurant growth. Sources: 1: Beverage & Cuisine Pairing Study, Customer Research, 2025. 2: The 2025 Technomic Top 500 Chain Restaurant Report Technomic Activate Conference (June 2023); Brookings Institution; U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; UN World Population Prospects 2022 (medium scenario); World Health Organization; Accenture analysis. History of Coca&#x2011;Cola Sustainability Job Search Quarterly Earnings <span style=\&#34;font-weight: normal;\&#34;>ABOUT US</span></h4>\r\n<p><a href=\&#34;/content/corporate/us/en/about-us.html\&#34;>Our Company</a></p>\r\n<p><a href=\&#34;/content/corporate/us/en/brands.html\&#34;>Our Brands</a></p>\r\n<p><a href=\&#34;https://investors.coca-colacompany.com/\&#34;>Investors</a></p>\r\n<p><a href=\&#34;/content/corporate/us/en/policies-and-practices.html\&#34;>Policies, Practices &amp; Reports</a></p>\r\n<p><a href=\&#34;/content/corporate/us/en/careers.html\&#34;>Careers</a></p>\r\n&#34;}}" id="text-50929dc2a1" class="cmp-text"> ABOUT US Our Company Our Brands Investors Policies, Practices & Reports Careers Useful links Privacy Policy Cookies Policy Cookies Settings Notice at Collection Do Not Sell or Share My Personal Information Terms of Service Follow us © 2026 The Coca‑Cola Company. All rights reserved. Privacy Policy Notice at Collection Terms of Service

Curated by Taleb Kabbara · Source: www.coca-colacompany.com