'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Football Australia Secures Landmark Partnership with Coca-Cola Sponsorship 2 min read Football Australia Secures Landmark Partnership with Coca-Cola Written by MOS Editorial Team Published on 27 May 2026 Football Australia has officially announced a new two-year partnership with Coca-Cola , naming the global beverage icon as the Official Supplier of the CommBank Socceroos and CommBank Matildas. The collaboration aims to leverage the significant reach of football’s most prestigious international tournaments, including the upcoming FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. Commenting on the partnership, Football Australia CEO, Martin Kugeler, said: “This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country.” “As part of Football Australia’s long-term strategy, we will continue to align with premium brands, such as Coca-Cola, who enable us to grow and make football more accessible and attractive to all Australians,” said Kugeler. Shoaring how that the partnership aligns with the company’s history of uniting Australians, managing director of Coca-Cola Europacific Partners, Orlando Rodriguez, noted: “Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.” The partnership is structured around two major national campaigns, beginning with an activation supporting the CommBank Socceroos during the 2026 World Cup period. From 10 June 2026, Coca-Cola will launch exclusive 10-pack cans of Coca-Cola Classic and Coca-Cola Zero at Coles, featuring CommBank Socceroos stars Nestory Irankunda, Mathew Ryan, Jordy Bos, and Cameron Burgess. Supporters who purchase these limited-edition packs will be eligible to enter promotional draws via the Coles website, with prizes including VIP match-day experiences and signed merchandise. A subsequent campaign will follow in 2027 to support the CommBank Matildas as they prepare for their appearance at the FIFA Women’s World Cup 2027™ in Brazil. The brand has already begun its activation efforts, with Coca-Cola’s iconic Kings Cross billboard in Sydney illuminated in green and gold starting 27 May to show support for the CommBank Socceroos ahead of the 2026 World Cup. The partnership will utilise digital, broadcast, and outdoor marketing channels nationally to maintain fan engagement throughout the tournament cycles. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent... The Fremantle Football Club has announced that the iconic West Australian smallgoods business... The Brisbane Bullets have announced a major partnership with homegrown activewear brand LSKD,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com