'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Fan Engagement > Formula 1 Powers Up Global Fan Engagement With Five-Year Fever Ticketing Deal Fan Engagement, Sponsorship 2 min read Formula 1 Powers Up Global Fan Engagement With Five-Year Fever Ticketing Deal Written by MOS Editorial Team Published on 18 June 2026 Formula 1 locks in a long-term global strategic partnership with live-entertainment technology platform Fever to revamp its worldwide ticketing ecosystem. Under the five-year agreement, which officially commences for the 2027 season and beyond, Fever joins the motorsport giant’s commercial portfolio as an Official Supplier. As international demand for live sports tourism reaches unprecedented heights, the partnership represents a coordinated effort to harmonise ticket distribution across vastly different international jurisdictions and fan demographics. Chief commercial officer of Formula 1, Emily Prazer, emphasised the vital role consumer-facing technology plays in protecting and elevating the sport’s premium brand value. “To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible.” “Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations. “We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year,” Prazer said. For Fever, the high-profile assignment functions as a major validation of its business model within elite global sports broadcasting and event markets. SVP business development at Fever, Mariano Otero, highlighted the scale and prestige of the multi-year deal for the technology organisation. “We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties.” “This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale. “We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans,” Otero said. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com