Entertainment News Foxtel Business, beIN Sports sign live sports deal By Andy Young 30 March 2026 Image credit: Foxtel Business Foxtel Business has expanded its live sport offering for the on-premise channel, announcing a new exclusive distribution partnership with beIN Sports that brings major European football and international tennis back into licensed venues across Australia. Under the agreement, Foxtel Business will become the exclusive distributor of beIN Sports’ three linear channels in pubs and clubs, reintroducing key competitions including La Liga, Serie A, Bundesliga, the English Football League and Carabao Cup, alongside global tennis properties such as the ATP Tour and WTA Tour. The deal marks the return of these competitions to Australia’s licensed venues after a six-month absence, strengthening Foxtel Business’ position as a key sport and entertainment platform for the hospitality sector, with a portfolio spanning more than 50 live sports. Steve O’Connor, managing director of Foxtel Retail, Wholesale, and Commercial said: “This partnership is a major win for licensed venues. Foxtel Business customers can now choose to add beIN Sports to their account without the need for any costly additional equipment or disruptive set up. Simply contact our service team to add the subscription to your Foxtel Business account, and it’ll be on your screens in seconds. “beIN Sports brings some of the most in-demand European football and tennis competitions to pubs and clubs, adding more crowd-drawing sport alongside our offering that includes Fox Sports and ESPN – AFL, NRL, Formula 1, Supercars, cricket, golf, Netball, NBL, NBA, MLB, NFL, plus access to Australia’s most regular and the world’s best PPV events. “Nothing draws crowds to venues like live sport, and nothing could be easier than bringing in even more patrons by adding beIN SPORTS through ready-installed Foxtel Business equipment.” John Armitage, country manager at beIN Sports added: “We are delighted to bring beIN Sports back into Australia’s pubs and clubs through Foxtel Business, whose extensive national reach and deep experience across licensed venues make them the ideal partner to deliver our lineup of premium European Football and tennis at scale. “Together, we are reconnecting fans with all the intensity of Europe’s top leagues and the drama of the global tennis calendar in the shared environment of their local pub or club.” The partnership forms part of the broader Foxtel Group strategy to strengthen its commercial offering, with Foxtel Business now available in more than 4000 pubs and clubs nationwide, positioning it as a comprehensive, year-round sport and entertainment solution for venues. This article first appeared on Club Management’s sister publication, Australian Hotelier. Facebook icon Facebook LinkedIn icon LinkedIn Filed under Entertainment 59 News 1085 --> --> Partner Content Taking the pressure out of hospitality... Sponsored by COG Agency Bega Foodservice: We’ve got your back Sponsored by Bega View Partner Content Most Read Plans for $230m Club Burwood ‘super club’ revealed NSW Government announces major gaming reform tranche Holman Barnes Group names Daniel Paton as new CEO More than a game: the evolution of club sports bars Seven Hills RSL GM banned for five years
Curated by Taleb Kabbara · Source: clubmanagement.com.au