Tuesday 21 July 2026 10:04 am | Updated: Tuesday 21 July 2026 10:06 am Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor By: Frank Dalleres Sports Editor Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email Add as a preferred source on Google Fulham are one of the last Premier League clubs to announce their sponsor for the new season Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season. ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner. It comes as the Premier League’s voluntary ban on betting brands as front-of-shirt sponsor, the most lucrative inventory that clubs can sell, comes into effect in 2026-27. “We are delighted to welcome ClickHouse as a principal partner and front of shirt sponsor of the men’s first team,” said Fulham chief revenue officer Jon Don-Carolis. “ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future, both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.” News Updates Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox. Fulham are one of the last Premier League clubs to announce their main sponsor for the coming season amid an adjustment to the ban on gambling brands. Chelsea, Nottingham Forest, Sunderland and promoted Hull City are still yet to announce front-of-shirt partners with less than a month until the new season kicks off. Read more Who sponsors the 20 Premier League clubs after gambling ban? Fulham x ClickHouse follows Crystal Palace x Temporal Crystal Palace have also replaced a betting brand, Net88, with an AI company, Temporal, for 2026-27. Chelsea were the first team in the division to have an AI company, IFS, as their front-of-shirt sponsor but t hat short-term deal has been downgraded to a broader partnership . ClickHouse, which is headquartered in Silicon Valley and has been valued at $15bn , is an open-source database with particular utility AI due to its processing speed. “ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club,” said CEO Aaron Katz. “Both organizations have shared values of high performance, ambition, and excellence. Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world. “That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.” Read more Battery Ventures Promotes Brandon Gleklen to Partner Share this article Facebook X LinkedIn WhatsApp Email Similarly tagged content: Sections Sport News Categories Sport Business Business Football Sport People & Organisations ClickHouse Crystal Palace football fulham fc meta OpenAI Premier League Sony tesla Visa Trending Articles Pensioners to hand over bank statements in government benefits crackdown Jaguar reveals the Type 01’s screen-free interior Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker More from City AM Who sponsors the 20 Premier League clubs after gambling ban? Sport Business Battery Ventures Promotes Brandon Gleklen to Partner Business Wire Big-spending Chelsea sign up crypto firm Circle as shirt sponsor Sport Business Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt Sport Business Manchester United agree £20m a year deal with betting giant Sport Business American Express tees up golf’s St Andrews as it expands its sports portfolio Sport Business Exclusive: Fulham launch £900 a head Michelin-guide recognised hospitality at Craven Cottage Sport Business Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal Sport Business Subscribe Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox. Subscribe By signing up to our newsletters you agree to the Terms and Conditions and Privacy Policy .
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