ADVERTISEMENT NAB 2026: Harmonic Announces New Live Sports Streaming Capabilities Posted on: March 30, 2026 • 2 minute read Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content watermarking. “Live sports represent the most valuable and demanding content in streaming today,” says Jean Macher, Senior Director of Global SaaS Solutions, Harmonic . “Sports fans expect immersive, real-time experiences — and sports rights buyers need solutions that can monetize live events while delivering compelling viewing experiences that keep fans engaged. Our enhanced live sports streaming solution, built through collaboration across the sports ecosystem, reinforces Harmonic’s commitment to helping customers maintain a competitive edge in an increasingly dynamic marketplace.” Multiview Harmonic’s server-side multiview solution allows viewers to watch multiple games or camera angles simultaneously. It is compatible with any end device, supports HD and UHD templates configurable via API or UI, and can be deployed in a geo-redundant environment. Programmatic Advertising Harmonic’s live sports streaming solution now supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and its contextual intelligence platform IRIS.TV. The solution generates scene-level contextual segments — including game start and end times, score changes, and key moments — and activates them within Viant’s demand-side platform for CTV. Publishers can monetize live inventory in real time, including overtime. In-Stream Advertising Server-side in-stream advertising is now in production at a U.S. regional sports network, deployed during live NBA and NHL games. The solution triggers ads based on real-time game moments and can also be enabled on multiview channels. Watermarking Harmonic has integrated forensic watermarking from NAGRA NexGuard and Irdeto’s TraceMark, supporting both A/B and distribution-level watermarking. The integrations enable rights holders to identify and shut down illegal streams. Sharing Upcoming Events Top Stories Layering Up: CVE, Neutral Wireless, Haivision and Grabyo Explore Live Remote Production Over Private 5G Networks By: Roberto Landini, SVG Europe Posted on: March 30, 2026 Victory+ Turns to Creator Economy, Bringing In Popular Women’s Sports Influencer “Coach Jackie J” to Host Live NWSL Alt-Cast By: Brandon Costa, Director of Digital Posted on: March 29, 2026 UFL Kickoff 2026 New Venues, New Tech: How FOX Sports, ESPN Are Reinventing Their UFL Broadcasts for Year 3 By: Jason Dachman, Editorial Director, U.S. Posted on: March 27, 2026 UFL Kickoff 2026 As UFL Structure Evolves, League Boosts Broadcast Infrastructure at New Home Stadiums By: Jason Dachman, Editorial Director, U.S. Posted on: March 27, 2026 Where Winners Are Born: Gulfstream Park Is Ready for 75th Florida Derby With Sellitto Video Systems Powering In-House Broadcast, Venue Video By: Brandon Costa, Director of Digital Posted on: March 27, 2026 SVG GameDay, Ep. 9: Chicago Cubs’ Chris Simonson – Flying the W at Wrigley Field By: Kristian Hernández, Senior Editor Posted on: March 27, 2026 MLB Opening Day 2026 NESN, Sportsnet Pittsburgh Launch New MLB Graphics Packages Built on Team Legacy, Trading-Card Motif By: Jason Dachman, Editorial Director, U.S. Posted on: March 26, 2026 MLB Opening Day 2026 Riding WBC Momentum, FOX Sports Gears Up for Its Biggest MLB Season Yet By: Jason Dachman, Editorial Director, U.S. Posted on: March 26, 2026 MLB Opening Day 2026 ESPN Rewrites Its MLB Playbook With 30 Linear Broadcasts, MLB.TV and MLB Game of Day on ESPN App By: Jason Dachman, Editorial Director, U.S. Posted on: March 26, 2026 MLB Opening Day 2026 YES Network Reimagines Stamford Studio With New LED Wall, Graphics Package, Software-Based Workflow By: Brandon Costa, Director of Digital Posted on: March 26, 2026 MLB Opening Day 2026 MLB Network Enters New Season With Full Plate of Studio Programming in Secaucus, Live Coverage Around the League By: Kristian Hernández, Senior Editor Posted on: March 26, 2026 MLB Opening Day 2026 NBC Sports Welcomes Back Major League Baseball With Big-Event Ambition, Rotating Booth, Sunday-Night Swagger By: Brandon Costa, Director of Digital Posted on: March 26, 2026 Read more Latest Headlines posts ADVERTISEMENT
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