Advertising accounts for up to 45 percent of club revenue, yet much of it is still managed through spreadsheets and email chains. GIPEDO wants to change that by treating every club as a publisher and making stadium inventory bookable on media KPIs. In this interview, co-founder and CEO Lars Gantenberg explains why sport now draws … Continue reading "GIPEDO CEO Lars Gantenberg: “Inventory that is not offered programmatically never enters the plan”"
Curated by Taleb Kabbara · Source: www.footballbusinessinside.com