'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Events > Global Sports Marketing Leaders Set for Inaugural Victory Lap Summit in Brisbane Events 2 min read Global Sports Marketing Leaders Set for Inaugural Victory Lap Summit in Brisbane Written by MOS Editorial Team Published on 6 May 2026 Sport Design Australia has unveiled the international and local speaker lineup for Victory Lap , a premier sports marketing and creative summit debuting in Brisbane this July. Hosted at the Brisbane Powerhouse from 7–8 July 2026, the event coincides with the city’s official six-year countdown to the Brisbane 2032 Olympic and Paralympic Games. The summit is a filling a long-standing gap for a practitioner-led forum focused on creative execution rather than traditional infrastructure or rights-model discussions. A Focus on Creative Execution Unlike traditional corporate conferences, Victory Lap is designed to unpack real-world examples and proven strategies. Emphasising that the event focuses on those “inside the work,” chief customer officer at Sport Design Australia, Cassandra Wilkins, said: “Victory Lap is built around the people generating the ideas, not observing them from the sidelines.” “They’re inside sports organisations, making decisions, taking risks, testing boundaries and shaping how sport shows up in the world,” Wilkins said. Adding howthe event challenges the industry to view creativity as a core business driver, program director, Matt Henry, added: “Most sports conferences focus on infrastructure, rights or commercial models.” “Victory Lap is built on the belief that the most successful sports organisations are also the most creative,” Henry said. High-Profile Global and Domestic Lineup Victory Lap features a curated roster of leaders from the world’s most iconic sporting brands, focusing on brand building, social strategy, and visual storytelling: The summit also highlights the shift toward creator-led media, featuring Daniel Gorringe, Jacob Gaynor, and Lavender Baj, who are currently redefining how Australian sport engages with digital-native audiences. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Destination Sport has been officially appointed as the Official Tournament Travel Provider for... Organisers of the Netball World Cup Sydney 2027 have unveiled an ambitious commercial... The Fédération Internationale de l'Automobile (FIA) has officially praised the staging of the... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com