Google has signed a multi-year partnership with PSG to enhance the club’s fan experience through technology-driven initiatives. The deal will leverage Google’s products and services to improve how supporters engage with PSG across digital platforms, reflecting a commercial move to deepen tech-sports collaborations and drive new revenue and engagement opportunities.
Juventus Names P1 Travel Official and Exclusive Ticket Partner in Multi-Year Deal Juventus partners with P1 Travel as its official and exclusive ticket partner, offering secure access, travel packages and matchday experiences at Allianz Stadium. by Sportscape Editor | Aug 31, 2026 | 3 mins read P1 Travel has been named the official and exclusive ticket partner of Juventus FC. · Credits: Sportscape Magazine Business Juventus FC has joined forces with the ticket reseller and travel package provider, P1 Travel. With this multi-year sports business deal pact, P1 Travel has been named the official and exclusive ticket partner of the club. With this new partnership, Juventus hopes to further solidify its position as one of the Club's most recognisable assets by providing safe, accessible, and entertaining racing possibilities to a steadily expanding international audience. The agreement works on nullifying the risk of ticket fraud As per the arrangement, P1 Travel will assist the fans to grab tickets in the club’s home stadium, Allianz Stadium, for all football tournaments. This includes Serie A, Coppa Italia, and UEFA tournaments, aiming to neutralise the risk of ticket fraud. Moreover, the entity under this arrangement will also provide lucrative and exclusive travel packages that include accommodations and transportation for fans coming from all corners of the globe. View this post on Instagram A post shared by P1 Travel (@p1travel) Paolo Monguzzi, Stadium & Consumer Business Director of Juventus Football Club, stated his remarks on this new partnership, “This agreement allows us to enhance the services available to our fans. After an extraordinary season for the Allianz Stadium, with an average of 40,711 spectators and a 98.9% occupancy rate (excluding the away section), this collaboration marks a further step forward in our ambition to offer a high-quality, 360-degree experience, especially for supporters travelling from abroad." Officials showing elation on this new collaboration Joost Verwer, Partnership Manager at P1 Travel, delightfully commented on this new alliance, he expressed, “We are proud and excited to partner with Juventus and become their official and exclusive ticket agent. Juventus is one of the most iconic and followed football clubs in the world, and we are proud to help fans around the world experience the passion and atmosphere of the Allianz Stadium firsthand. We look forward to creating even more unforgettable matchday experiences together." Before this partnership, Juventus had joined forces with YOKOHAMA Tyres as official partner as a multi-year agreement. P1 Travel is a worldwide, official sports and music travel company that provides access to large-scale foreign events for fans, guaranteed and fraud-free and is based in the Netherlands. The company works closely with leading sport organizations and European football teams (including Juventus FC) to offer authentic tickets to sports events, including football, Formula 1, tennis and live entertainment. Written by Sportscape Editor 75 Articles
Curated by Taleb Kabbara · Source: www.sportscapemagazine.com
Google, Paris Saint-Germain
Google: Google is a global technology company partnering with Paris Saint-Germain on a multi-year deal to improve the fan experience.
Paris Saint-Germain: Paris Saint-Germain is a professional football club that has signed a multi-year partnership with Google to improve the fan experience.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.