Stockport County Women have expanded their partnership with Ground Up Solutions, which will become the team’s Official Back of Shirt Partner for the 2026/27 season and remain the naming rights partner of the Ground Up Solutions Stadium. The deal — following Ground Up’s earlier involvement with Cheadle Town and the club’s move to Park Road — signals a significant investment in local women’s football and supports Stockport County Women’s plans to develop facilities, pathways and opportunities for women and girls in the borough.
Stockport County Women are delighted to announce an expanded partnership with Ground Up Solutions, who will become the team’s Official Back of Shirt Partner for the 2026/27 season. Ground Up Solutions has been an important supporter of football in the local community since beginning its sponsorship and stadium naming rights agreement with Cheadle Town in July 2024. Following the acquisition of Cheadle Town and Stockport County Women’s move to Park Road, the partnership will now enter an exciting new chapter. Ground Up Solutions will continue as naming rights partner of the Ground Up Solutions Stadium, while its branding will also feature on the back of the Stockport County Women first-team shirts. The expanded agreement represents a significant commitment to the continued development of women’s football in Stockport and the Club’s ambition to create more opportunities for women and girls across the borough. As a special recognition of the partnership, Stockport County Women have retained the number 20 shirt for the 2026/27 season and presented it to Ground Up Solutions. The Club will work with the company to explore how the shirt could be used in future seasons to celebrate a homegrown player or recognise an individual making an important contribution to the women’s game. Managing Director of Stockport County Women, Tracey Neville, said: “We’re delighted that Ground Up Solutions are extending their support to become an Official Partner of Stockport County Women. “Aston and his team have already demonstrated a genuine commitment to local football through their relationship with Cheadle Town and the Ground Up Solutions Stadium. It means a great deal that they have chosen to continue that journey with us as we begin this exciting new chapter at Park Road. “We have ambitious plans for Stockport County Women, both on and off the pitch. Developing the right facilities, pathways and opportunities will be central to our progress, so having partners who share our belief in the future of the women’s game is incredibly important. “We’re looking forward to working closely with Aston and the Ground Up Solutions team throughout the season and building a partnership that can have a lasting impact.” Everyone at Stockport County Women would like to thank Ground Up Solutions for its continued investment in local and women’s football. We look forward to working together throughout the 2026/27 season and beyond.
Curated by Taleb Kabbara · Source: stockportcounty.com
Ground Up Solutions, Stockport County Women, Cheadle Town, Ground Up Solutions Stadium
Ground Up Solutions: Ground Up Solutions is a company that has become the Official Back of Shirt Partner of Stockport County Women for the 2026/27 season and is the naming rights partner of the Ground Up Solutions Stadium.
Stockport County Women: Stockport County Women is a women's football club that has expanded its partnership with Ground Up Solutions, will feature the company's branding on the back of the first-team shirts for 2026/27, and has retained the number 20 shirt for Ground Up Solutions.
Cheadle Town: Cheadle Town is a football club that entered a sponsorship and stadium naming rights agreement with Ground Up Solutions in July 2024 and was subsequently acquired (per article context).
Ground Up Solutions Stadium: Ground Up Solutions Stadium is the named venue that retains Ground Up Solutions as its naming rights partner following the company's sponsorship agreement.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.