Hard Rock Bet rolled out its "After Dark" fall marketing campaign featuring rapper Fat Joe alongside several well-known sports figures. The campaign aims to boost the betting brand's visibility and appeal by pairing celebrity talent with sports personalities to drive customer engagement and brand recognition.
The exterior of Hard Rock Hotel & Casino Las Vegas is taking shape , with the 42-story Guitar Hotel now largely enclosed in blue-tinted glass and exterior sheathing covering the lower portion of the tower. Window installation is also continuing on the former Mirage hotel tri-tower , which is undergoing a complete interior renovation as construction progresses across the Strip resort project. The Guitar Hotel, which topped out this spring, will contain 675 hotel rooms and suites when completed. The approximately $4 billion resort complex, the largest and most visible resort project on the Strip, is scheduled to open in the late second half of 2027. Once finished, the property is expected to feature approximately 3,600 hotel rooms, nearly 175,000 square feet of gaming space , two spas, multiple pools and live entertainment venues, as well as dozens of restaurants, lounges and retail outlets. Hard Rock, owned by the Seminole Tribe of Florida, acquired the former The Mirage from MGM Resorts International for $1 billion in December 2022. The iconic 3,000-room resort closed in July 2024 to make way for a full-scale redevelopment aligned with the Hard Rock brand. Construction began in summer 2024 and has already employed more than 5,000 workers. The completed resort will feature the renovated Mirage tower and more than 200,000 square feet dedicated to meetings and conventions. Plans also include redesigned pools, new dining and retail options, and a workforce of about 6,000 employees.
Curated by Taleb Kabbara · Source: www.yogonet.com
Hard Rock Bet, Fat Joe, Legends
Hard Rock Bet: Hard Rock Bet is a betting brand that launched the 'After Dark' fall campaign featuring Fat Joe and sports legends.
Fat Joe: Fat Joe is a recording artist who features as the celebrity partner in Hard Rock Bet's 'After Dark' fall campaign.
Legends: Legends is a sports hospitality, venue services and merchandising company that is an Official Partner of the Greater Orlando Sports Commission.
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