Home Sports News Other Sports Hero MotoCorp signs on as title sponsor for SJFI National Convention 2026 The four-day conference will celebrate SJFI's Golden Jubilee, making it one of the most significant editions in its history. By Gauresh Mahadik March 9, 2026 WhatsApp Linkedin Facebook X Telegram Hero MotoCorp signs on as title sponsor for SJFI National Convention 2026 For the first time in over two decades, the Sports Journalists Federation of India’s (SJFI) National Convention will return to the Capital, larger, better, and more powerful. The Delhi Sports Journalist Association (DSJA) will host the convention from March 13-16, and India’s biggest two-wheeler firm Hero MotoCorp has been named the title sponsor, demonstrating enormous corporate confidence in the country’s biggest sports gathering. The four-day conference will celebrate SJFI’s Golden Jubilee, making it one of the most significant editions in its history. Mr. Sanjay Bhan, Executive Vice President, Global Business & Product Planning, Hero MotoCorp, said, “At Hero MotoCorp, promoting sporting excellence across disciplines has been an integral part of our journey and we remain deeply committed to it. In this regard, we are delighted to be the Title Sponsor of the Golden Jubilee celebrations of the Sports Journalists Federation of India this year. This milestone is an opportunity not only to support athletes but also to celebrate the fraternity that passionately chronicles India’s sporting journey, tells stories about athletes and amplifies sporting achievements, thereby encouraging the ecosystem to grow.” The Golden Jubilee edition has become a big draw for top businesses across India. Aside from Hero MotoCorp, 23 significant organisations have cooperated with the DSJA to sponsor the event. The impressive roster includes TCM Sports, SONY Sports Network, Punjab Kings, Red Bull, Delhi Capitals, DDCA, Jindal Steel, Rajasthan United Football Club, Archery Association of India, Svayam, RPL, PEFI, SG Sports, WordsWork Communications Consulting, Modern Pythian Games, JK Tyre, DDA, Artsmith Concepts & Vision, Adimazes, Aabhawater, VIDA, and ESGF. The considerable corporate sponsorship emphasises the event’s commercial attractiveness. The DSJA has also got great backing from the Ministry of Youth Affairs and Sports (MYAS), the Indian Olympic Association (IOA), and the International Sports Press Association (AIPS). Sabi Hussain, Secretary, DSJA, said, “Hosting the 50-year milestone celebration is a huge honour. The incredible backing that we have received from our brand partners shows how powerful the Indian sports media network has become. We are set to deliver an exceptional event experience and a strong platform to our stakeholders connecting the sports, media and corporate world.” Top former sports journalist and now a pioneer entrepreneur in the world of sports Mr. Lokesh Sharma, who is the Managing Director of TCM Sports, said, “It is an honour for TCM Sports to host the SJFI Convention 2026. Journalists have a vital role in documenting the history of sport and bringing the stories of athletes and competitions to millions of fans across the country. Platforms like the SJFI Convention allow journalists to exchange ideas, reflect on the evolving media landscape, and celebrate excellence in sports. We are proud to host this initiative and look forward to welcoming distinguished members of the sports media fraternity on 15th March.” Over four days, the event will blend significant professional dialogue, competitive athletic action, and numerous networking possibilities. The schedule comprises a Grand Sports Conclave with top administrators and Olympic icons, the JK Bose Inter-Zonal T20 Cricket Tournament, the AC Bali Table Tennis Tournament, multi-dimensional family and youth engagement activities such as the Modern Pythian Games, a Red Bull gaming station, and a prize distribution ceremony attended by dignitaries. Apart from that, basketball, futsal, and golf putting tournaments are planned. The sports conclave organised by TCM Sports is the convention’s main feature. This flagship session will bring together top-tier sports administrators and key decision-makers, providing sponsors and media professionals with unique networking opportunities with the individuals who shape the business of Indian sports. As the most significant annual gathering of its sort in India, it is an important time to reflect on how sports coverage has evolved from old print to modern digital streaming, providing tremendous visibility for affiliated businesses. 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Curated by Taleb Kabbara · Source: sportsmintmedia.com