'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Staffing > HITIQ Appoints AFLW Star Ebony Marinoff as PROTEQT™ Brand Ambassador Staffing 2 min read HITIQ Appoints AFLW Star Ebony Marinoff as PROTEQT™ Brand Ambassador Written by MOS Editorial Team Published on 21 April 2026 HITIQ Limited (ASX: HIQ) has announced the appointment of Adelaide Crows co-captain and AFLW icon Ebony Marinoff as an official brand ambassador for its PROTEQT™ instrumented mouthguard platform. The partnership marks a significant commercial step for the health-tech firm, aligning its head-impact sensing technology with one of the most decorated and durable athletes in Australian rules football history. Marinoff’s appointment is built on authentic product advocacy; the midfielder already utilises the PROTEQT™ platform at the elite level to monitor head impact exposure. As an ambassador, she will lead campaigns to increase awareness of player welfare tools across both professional and grassroots sporting communities, emphasising the accessibility of evidence-based data for all levels of contact sport. Marinoff highlighted the importance of bridging the gap between professional and community sports technology. “I wear PROTEQT™ at the elite level, so it’s great to see the technology becoming available to players at all levels of the game.” “Giving grassroots athletes access to the same tools used in the professional environment is a really positive step for the sport,” Marinoff said. Noting that Marinoff’s leadership and professionalism make her an ideal representative for the company’s expansion, HITIQ Executive chair and CEO, Earl Eddings, added: “Ebony is one of the most respected players in AFLW history.” “Her genuine use of PROTEQT™ and commitment to growing the game make her an ideal ambassador as we continue expanding adoption across both elite and community sport,” Eddings said. The 2024 AFLW Best and Fairest winner holds a storied resume, including three premierships and seven All-Australian selections. In 2025, Marinoff became one of the first two players in league history to reach the 100-game milestone, underscoring her reputation for consistency. She currently holds the AFLW career records for both disposals and tackles, averaging 30.5 disposals and 12.4 tackles per match during the 2024 season. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The landscape of international sports broadcasting has experienced a corporate overhaul following... Honda Racing Corporation has announced a leadership succession, with Keiichi Yasuda set to... Nike is deepening its extensive corporate restructuring under CEO Elliott Hill, announcing... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com