HOK sports architects and designers said the 2026 FIFA World Cup’s record attendance and revenue — more than six million fans across venues in the United States, Canada and Mexico — highlighted new priorities for stadium design. They noted lessons about scalability, fan experience and operational flexibility that could shape future venue investments and revenue strategies.
HOK sports architects and designers reflect on the lessons learned from the 2026 World Cup and what they could mean for future stadiums. The 2026 FIFA World Cup drew more than six million fans to venues across the United States, Canada and Mexico, setting attendance and revenue records while showcasing the scale of North America’s
Curated by Taleb Kabbara · Source: www.hok.com
HOK, FIFA World Cup, United States, Canada, Mexico
HOK: HOK is a global design, architecture and planning firm whose sports architects and designers reflected on lessons from the 2026 World Cup for future stadium design.
FIFA World Cup: FIFA World Cup is the international football tournament that drew more than six million fans to venues across the United States, Canada and Mexico in 2026, setting attendance and revenue records.
United States: United States is listed as one of the host countries where World Cup venues attracted fans during the 2026 tournament.
Canada: Canada is listed as one of the host countries where World Cup venues attracted fans during the 2026 tournament.
Mexico: Mexico is listed as one of the host countries where World Cup venues attracted fans during the 2026 tournament.
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