FIFA World Cup 2026 global brand handbook April 16, 2026 What can sponsors expect to accomplish with fans during the World Cup? Download report The 2026 FIFA World Cup is the biggest sporting event of the year, drawing strong fan interest across markets. Alongside this attention, brands are investing in sponsorships to build awareness and strengthen their global presence. But who is expected to tune in from the U.S. and around the world, and which audiences are most likely to notice brand activations? In YouGov’s FIFA World Cup 2026 global brand handbook , we analyze the state of soccer fandom in the U.S. and countries around the world, including levels of interest in the tournament. The report also explores interest among Americans planning to attend matches in person, along with a look back at how sponsorships performed for brands during the 2022 World Cup. Download the report for deeper insights into: How many people in the U.S. consider themselves soccer fans, and how does that compare to the rest of the world? Which individual players have the most fan support heading into the tournament Who is expected to follow the FIFA World Cup in the U.S., and how likely are they to notice brand sponsors during the tournament? How many Americans are planning on attending a game in-person? What were the impacts of sponsoring the 2022 FIFA World Cup for KIA? Download the full report Talk to researcher Subscribe to the YouGov newsletter Nicole Pike Global Head of YouGov Sport Not sure what solution you need? Let's chat. Our connected data ecosystem was built to bring answers to your burning questions. Get in touch Related topics Automotive Brand health tracking BrandIndex CPG Financial services Health & wellness Leisure & entertainment Media & content Retail Run surveys and research Sport Sports Technology Telco Travel & tourism Related content Worth a sip: Thailand beverage rankings 2026 Article Worth a sip: Singapore beverage rankings 2026 Article Worth a sip: Australia beverage rankings 2026 Article India Advertisers of the Month 2026 Article UAE Advertisers of the Month 2026 Article Norway Advertisers of the Month 2026 Article Sweden Advertisers of the Month 2026 Article Finland Advertisers of the Month 2026 Article Denmark Advertisers of the Month 2026 Article Indonesia Advertisers of the Month 2026 Article Thailand Advertisers of the Month 2026 Article Singapore Advertisers of the Month 2026 Article Canada Advertisers of the Month 2026 Article How to accurately estimate sports audiences for sponsorship valuation Guide Coca-Cola's FIFA World Cup campaign strikes a chord with football fans in Australia Article UEFA Champions League final sponsorship exposure metrics: Who won the game? Article [APAC-ME webinar] Skip happens: The podcast consumption & ad reality check Article How Nothing turned RCB’s title run into sponsor ownership Article Winning the Nordic traveler: What drives airline choices and satisfaction in 2026 Article Thailand auto rankings 2026: Driving brand preference Report Indonesia auto rankings 2026: Driving brand preference Report What’s behind Xiaomi’s rising Ad Awareness in Indonesia? Article [APAC webinar] Debt, savings, and investing in 2026: The new consumer squeeze Article KSA Biggest Brand Movers - March 2026 Article India Biggest Brand Movers - March 2026 Article APAC Biggest Brand Movers - March 2026 Article Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix Article Red Bull’s Ad Awareness surges in Australia, but Buzz and Consideration splits by gender Article Best bites 2026: Hong Kong quick service restaurant (QSR) and casual dining rankings Report Best bites 2026: KSA quick service restaurant (QSR) rankings Report How Priority Partnerships turned survey data into industry authority Case study How to measure customer satisfaction with market research Guide India Biggest Brand Movers - February 2026 Article UAE Biggest Brand Movers - February 2026 Article KSA Biggest Brand Movers - February 2026 Article YouGov Best Brand Rankings 2026: Hong Kong Article Load more
Curated by Taleb Kabbara · Source: yougov.com