Houston Texans Hire Scott Shepherd for Newly Created Chief Revenue Officer Role - the Business Journals

The Houston Texans have appointed Scott Shepherd as their first chief revenue officer, creating the role to centralize and drive the club’s commercial and revenue-generating operations. Shepherd’s hiring signals the team’s push to optimize sponsorship, ticketing and corporate partnerships to boost overall business performance.

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Houston, we have a new look — and Houston Style Magazine is officially stoked. The Houston Texans unveiled their new HOUSTON/US alternate uniform Tuesday, August 25 , giving H-Town a football fit that feels less like somebody designed a jersey and more like somebody drove down Westheimer, cruised through Third Ward, looked up at the city’s street signs and said, “Put all of that on the uniform.” Created through the Nike x NFL Rivalries program , HOUSTON/US arrives drenched in Liberty White, H-Town Blue and Battle Red , celebrating Houston culture through details inspired by the city’s historic blue-and-white street tiles, customized automobiles and the celebrated “Be Someone” bridge imagery. The Rivalries initiative allows participating NFL clubs to develop community-rooted alternate uniforms designed around their local identity. And this one is unapologetically Houston . Start with the Texans’ first-ever Liberty White helmet , a nod to the white helmet prototype late franchise founder Robert C. McNair displayed in 1999 before Houston ultimately adopted Deep Steel Blue. Then give it a candy-paint-inspired finish, Houston street-tile graphics reading “H-Town” and “Texans,” plus a chrome H-Town Blue facemask that looks like it could have rolled straight out of a Houston custom-car showcase. The jersey numbers borrow their block styling from the “Be Someone” bridge, while player nameplates echo Houston’s iconic tiled street signs. The Bullhead logo also moves over the heart for the first time in franchise history. Even the inside collar carries the concept home: HOUSTON/US , emphasizing that this uniform is supposed to represent the millions of people who make Greater Houston one of America’s most diverse metropolitan communities. Texans Chair and CEO Cal McNair said the organization wanted something meaningful and uniquely Houston as the franchise celebrates its 25th season . Senior Vice President and Chief Marketing Officer Doug Vosik called the design the team’s most Houston-centered uniform yet. Judging by the details, that might be an understatement. The NFL’s national Rivalries campaign adds even more hometown horsepower, featuring Texans star Nico Collins alongside Houston cultural heavyweights Bun B and Slim Thug — because apparently this uniform needed just a little more H-Town credibility. Now comes the real show. The Texans will debut HOUSTON/US under the lights at Reliant Stadium on Thursday, November 19, at 7:15 p.m. CT , hosting AFC South rival Indianapolis in Week 11 on Thursday Night Football . Fans are being encouraged to wear H-Town Blue. Rivalries merchandise goes on sale September 1 , with a Texans Mobile Team Shop appearance at City Centre September 5 . Houston has always understood that style is storytelling. Now our hometown football team is wearing the story. By the H. For the H. For US. Explore the Houston Texans HOUSTON/US Uniform and Official Rivalries Collection Ziegenfuss v. Martin 2026 Corvette ZR1X

Curated by Taleb Kabbara · Source: stylemagazine.com

Companies Mentioned

Houston Texans, Scott Shepherd

Houston Texans: The Houston Texans hired Scott Shepherd for a newly created chief revenue officer role in the organization.

Scott Shepherd: Scott Shepherd was hired by the Houston Texans for the newly created chief revenue officer role referenced.

This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.