IMG and FIFA ASEAN Cup 2026TM Announce Strategic Partnership rights 14.09.2026 Global sports marketing agency IMG and the FIFA ASEAN Cup 2026 TM today announced a strategic partnership to launch the inaugural Southeast Asian men’s tournament and boost the development of football in the region. IMG is supporting delivery of the tournament, which takes place in Indonesia and Hong Kong from 24 September to 5 October 2026, leading the worldwide commercialisation and sale of its media and sponsorship rights, and overseeing broadcast production. The agreement builds on IMG’s wide-ranging strategic partnership with PT Garuda Sepak Bola Indonesia (GSI) on behalf of Football Association of Indonesia (PSSI) to unlock greater value for Indonesian fans, players, clubs, leagues, and national teams. IMG has been working with GSI since 2025, advising on calendar structure, developing a new commercial media and sponsorship rights strategy, standardising and enhancing production, and providing audience growth and digital transformation services. Adolfo Bara, SVP and Managing Director, Football, IMG, said: “The FIFA ASEAN Cup is built around the rivalries that matter most to Southeast Asian fans and teams. By creating a dedicated platform for neighbouring nations and their leading players to compete, the tournament will unlock new opportunities for the game across Southeast Asia. We are excited to work with the tournament and its stakeholders to build a high-quality, commercially sustainable competition that can become a regular fixture on the international football calendar.” The FIFA ASEAN Cup TM is a regional tournament that will bring together national teams from across Southeast Asia and guest nations from the wider region between 24 September and 5 October. This year’s competition will be staged in Bandung and Jakarta, Indonesia, and Hong Kong, China. The tournament will feature 14 teams – all 11 members of the Association of Southeast Asian Nations (ASEAN) and three guest sides – competing in a structured format designed to provide high-quality international football, strengthen regional connections and create new opportunities for fans to engage with the game. IMG works with some of the world’s leading football leagues and federations to collaboratively drive growth through a wide range of advisory, commercial, digital and production services and capabilities. This includes the South American Football Confederation (CONMEBOL), Major League Soccer, Confederation of North, Central America and Caribbean Association Football (CONCACAF), National Women’
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