'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > IMG Licensing Appointed Global Agent for Louis Vuitton 38th America’s Cup Sponsorship 2 min read IMG Licensing Appointed Global Agent for Louis Vuitton 38th America’s Cup Written by MOS Editorial Team Published on 13 April 2026 The organisers of the Louis Vuitton 38th America’s Cup have announced the appointment of IMG Licensing as the exclusive global licensing agency for the prestigious yachting competition. The agreement comes as momentum builds toward the 38th edition of the Cup, which is scheduled to take place in Naples, Italy, in July 2027. Under the multi-year mandate, IMG Licensing will develop and manage a comprehensive global program encompassing consumer products, publishing, and premium collectibles. The partnership aims to translate the “Auld Mug’s” unique intersection of elite athleticism and luxury lifestyle into a world-class retail experience. Highligting the event’s status as a global symbol of prestige, chairman of the America’s Cup Partnership, Grant Dalton, said: “Partnering with IMG Licensing allows us to extend that legacy into a world-class consumer experience, offering fans and audiences meaningful ways to connect with the event.” President of IMG Licensing, Bruno Maglione, expressed the agency’s goal to build a “sophisticated and aspirational” program. The strategy focuses on engaging both traditional sailing enthusiasts and new global audiences attracted by the event’s luxury associations. Key categories for development include: The activation of the partnership will begin almost immediately, with the first range of merchandise set to debut in Cagliari. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com