'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Invictus Australia and Sydney Roosters Form Strategic Partnership for Veteran Support Sponsorship 2 min read Invictus Australia and Sydney Roosters Form Strategic Partnership for Veteran Support Written by MOS Editorial Team Published on 22 April 2026 Invictus Australia and the Sydney Roosters have today announced a formal partnership aimed at strengthening support for the veteran community through sport and professional knowledge sharing. The collaboration formalises a long-standing relationship between the national charity and the NRL foundation club, focusing on resilience, rehabilitation, and community connection. Commenting on the partnership, CEO of Invictus Australia, Michael Hartung OAM, said: “The Roosters have a proud and genuine history of honouring those who have served.” “Formalising this partnership allows us to build on that shared foundation and create even greater opportunities for connection, contribution and wellbeing,” Hartung said. Emphasising that the partnership is an extension of the club’s values, Sydney Roosters CEO, Joe Kelly, added: “Our connection with the defence community runs deep… Through our partnership with Invictus Australia, we are proud to honour that legacy and strengthen our ongoing commitment to supporting veterans and their families.” “This collaboration creates meaningful opportunities for veterans and their families to engage with our Club [and] feel part of the Roosters family,” Kelly said. The partnership arrives with deep historical significance, as the Roosters record at least 93 former players who served during the two World Wars. This legacy is integrated into the club’s identity through the Wall of Honour at their headquarters and the annual Anzac Day Cup clash against St George Illawarra. Both organisations intend to create new pathways for veterans and their families to engage with the “Roosters family” through matchday initiatives and community programs. A key commercial and strategic pillar of the agreement is knowledge sharing between the defence and elite sporting sectors. Both organisations will collaborate on high-performance insights, specifically in areas such as: The partnership will also be visualised through the club’s Bondi Blue commemorative jerseys and coordinated storytelling campaigns designed to highlight the impact of sport on mental and physical wellbeing. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com