Home Sports News Cricket IPL 2026: KKR forge partnership with Veedol for forthcoming season As part of the arrangement, Veedol has become an official partner of KKR. By Gauresh Mahadik March 27, 2026 WhatsApp Linkedin Facebook X Telegram IPL 2026: KKR forge partnership with Veedol for forthcoming season The three-time Indian Premier League (IPL) champions, Kolkata Knight Riders (KKR) have announced a new partnership with Veedol , a leading Indian automotive lubricant brand from Tide Water Oil Co. (India) Ltd. As part of the arrangement, Veedol has become an official partner of the franchise, utilising KKR’s enormous fan following and national appeal to increase brand awareness. The relationship is likely to center on integrated marketing campaigns, digital activations, and fan interaction activities throughout the season. View this post on Instagram A post shared by Veedol (@veedolofficial) Veedol, a well-known participant in the automotive lubricants market, hopes to engage with a larger consumer base by partnering with one of the most popular IPL teams. The relationship will enable the brand to capitalise on cricket’s tremendous reach in India while confirming its reputation as a performance-driven brand. For KKR, the inclusion of Veedol is consistent with the franchise’s aim of onboarding brands from other industries, further broadening its sponsorship environment. The team has continuously attracted both established and developing businesses, resulting in a balanced commercial mix that promotes long-term growth. With the IPL still serving as a potent marketing platform, both KKR and Veedol will attempt to leverage the tournament’s scope to provide engaging experiences for fans while increasing mutual brand value. The additions broaden KKR’s sponsorship portfolio, which currently includes Vida ( Hero MotoCorp ), Disha Eye Hospitals , Google Pay , Battlegrounds Mobile India (BGMI) and SIX5SIX . During the tournament, the alliance is intended to open up new avenues for fan involvement via prizes, offers, and transaction-based activations. On the pitch, the Kolkata Knight Riders have one of the most tactically formed squads for the IPL 2026. KKR’s IPL 2026 campaign will begin on March 29 against the Mumbai Indians at the Wankhede Stadium in Mumbai. Tags Indian Premier League 2026 IPL 2026 KKR Kolkata Knight Riders Sponsorship Veedol Related Articles eToro extends Premier League push with Leeds United partnership Tottenham Hotspur strengthen Asian commercial push with VSbet deal JAL strengthens winter sports strategy with Ski Association of Japan partnership SEIKO becomes the new face of Brisbane Heat’s Celebrity First Ball Chelsea FC enter stablecoin era with Circle partnership Punjab Kings deepen talent pipeline with Sher-E-Punjab T20 league alliance Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com