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By Beth Squires Published: September 17, 2025 Beth Squires is the Deputy Editor of The Whiskey Wash and a graduate of the OurWhisky Foundation’s Atonia Programme. With over half a decade of industry experience, she is passionate about writing stories that highlight innovation, diversity, and sustainability across the global whisky landscape. Search Search Trending Stories The Best Value Rye Whiskeys To Buy In 2026 The Best Rye From The American Whiskey Masters 2026 One Scotch Whisky Per Region Challenge: My Definitive Picks The Best Bourbon From The American Whiskey Masters 2026 Scotch vs. Indian Whisky: The Bottles That Show The Difference Best 5 Whiskies to Try if You Love Chivas Regal 12 Follow The Whiskey Wash on Google News Follow The Whiskey Wash on Google News to get our latest reviews and guides delivered straight to your feed. Formula 1 Team, Cadillac, has partnered with Jim Beam Bourbon ahead of its debut on the grid in 2026. Credit: Jim Beam American bourbon giant Jim Beam has secured a multi-year deal as the Official Spirits Partner of the new Cadillac Formula 1 Team. The team is set to debut in 2026 with drivers Valterri Bottas and Sergio Perez returning to the grid. The partnership between the world’s best-selling bourbon and the first new Formula 1 team since 2016 represents more than a standard sponsorship arrangement. The two brands share a 90-year history dating back to Jim Beam’s founder, who transported his proprietary yeast in his Cadillac each evening to protect the essential ingredient from fire and prohibition threats. “We are excited to bring the soul of Kentucky to the global stage of Formula 1 with Cadillac, a brand that’s been part of the Beam family’s story through the ages,” said Rashidi Hodari, managing director of James B. Beam Distilling Co. Current master distiller Fred Noe, representing the seventh generation of the Beam family, continues to drive a Cadillac in tribute to this historical connection. “Both car racing and making Jim Beam bourbon require every individual and moving part to come together to create a positive collective outcome. The pit crew and our distillery workers both rely on the power of their communities to win. It’s this common understanding and the importance of connection with the next generation of Formula 1 fans that inspires us.” The collaboration will extend beyond traditional trackside branding to include fan experiences, retail activations, and responsible drinking initiatives. Both companies emphasized their shared goal of attracting new audiences to Formula 1 as the sport continues its global expansion. By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement . The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply. By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement . The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply. The Cadillac Formula 1 Team, formed by TWG Motorsports and General Motors, will become the 11th team on the grid when competition begins in 2026. Team Chief Executive Officer Dan Towriss described the partnership as uniting “two icons of American heritage to create something truly special.” Jim Beam brings extensive sports marketing experience to the partnership, with current sponsorships including NFL teams Kansas City Chiefs and Dallas Cowboys, MLB’s Los Angeles Dodgers, and various racing properties including the Indianapolis 500 and NASCAR. The brand has also sponsored Dick Johnson Racing in Australia and partnered with global music acts. The announcement comes as Formula 1 continues to grow its American fanbase, with three U.S. races now on the calendar and increasing viewership across the country. The Cadillac team’s entry, backed by General Motors’ engineering resources, represents the most significant American involvement in Formula 1 since the Haas team joined in 2016. The partnership will officially commence when the Cadillac Formula 1 Team makes its competitive debut at the start of the 2026 FIA Formula 1 World Championship season. Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry. Reviews NEW RELEASES SHOP ABOUT COMPARE NEWS ARTICLES REVIEWS Reviews NEW RELEASES SHOP ABOUT COMPARE Mark Littler LTD trading as The Whiskey Wash Ltd Company Number: 11174184 | VAT Number: 289367148 Riverside Mill, Mountbatten Way, Congleton, Cheshire. CW12 1DY www.marklittler.com – shop.marklittler.com – 01260 218718 © Copyright 2026 – The Whiskey Wash – All Rights Reserved We value your privacy We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies. We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below. 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