Home Sports News Cricket JioStar kickstarts festive cricket season with 15 brands across 8 categories The roster includes sectors such as artificial intelligence, BFSI, paints, consumer electronics, travel, wellness, and automobiles. By Gauresh Mahadik September 25, 2026 WhatsApp Linkedin Facebook X Telegram JioStar kickstarts festive cricket season with 15 brands across 8 categories As international cricket returns to India for the festive season, JioStar , India’s official broadcaster and streaming partner, has announced a diversified sponsor lineup for the West Indies Tour of India 2026. The roster includes sectors such as artificial intelligence, BFSI, paints, consumer electronics, travel, wellness, and automobiles, which were brought together through co-presenting and associate live collaborations on television and digital. The three ODIs and five T20Is will be co-presented by Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe, and Ultravolt, with Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil, and Airbnb serving as Associate partners. For JioStar, the roster demonstrates bilateral cricket’s appeal as a platform for companies seeking long-term visibility during India’s peak festive season window, when audience interest and expenditure are at their maximum. Anup Govindan, Head – Sports Sales, JioStar, said, “The West Indies tour of India marks the beginning of sustained, uninterrupted international cricket on JioStar at a particularly important time for advertisers. What we are seeing is strong participation from brands across categories, reflecting the enduring ability of live cricket to bring audiences together at scale while delivering meaningful opportunities for targeted and contextual engagement. The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment. As we enter an extended festive-season cricket calendar, JioStar is creating a platform where scale, continuity and innovation come together to drive stronger outcomes for brands.” The West Indies series kicks off JioStar’s festive-season cricket schedule, which spans six months and features four touring teams, including Sri Lanka, Zimbabwe, and Australia, in ODIs, T20Is, and Tests. For marketers, the cricket calendar provides a chance to establish a consistent presence across numerous properties, allowing them to stay engaged with consumers throughout the season and generate greater recall over time. The West Indies Tour of India 2026 begins on September 27 in Trivandrum with a three-match ODI series, followed by a five-match T20I series starting October 6. Tags Airbnb Asian Paints Berger Paints Britannia ExxonMobil Google Search Havells Herbalife JioStar OpenAI PhonePe Sponsorship Tata AIG Tata Capital TVS Ultravolt Vimal Pan Masala Related Articles IPL 2026: JioStar delivers strong sponsor roster highlighting cricket’s commercial power JioHotstar bolsters T20 World Cup 2026 streaming inventory with new sponsor deals Shreyas Iyer turns 31; The modern athlete built on style, steel and strategy EXCLUSIVE: This alliance with BCCI would give us unparalleled access to Indian households by leveraging the emotion and universal appeal of cricket — Mr... Asian Paints lights up Sea Link to mark landmark BCCI partnership BCCI signs Asian Paints as new official colour partner Load more Latest Articles Other Sports Liverpool Basketball steps into new era with adidas partnership Sponsorship Michelob ULTRA expands NHL footprint with league-wide US partnership Football Newcastle United and Coca-Cola build new matchday experience partnership Sponsorship NBL takes commercial strategy beyond sponsorship with Red Bull, Heinz and iCoach Sports News Pune secures historic 2032 UCI Road World Championships hosting rights Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com