Media News JioStar secures 15 brands for West Indies tour of India The sponsorship line-up includes seven Co-Presenting partners and eight Associate partners, spanning brands such as Havells, OpenAI, Google Search and Airbnb. afaqs! news bureau 25 Sep 2026 12:39 IST Follow Us New Update JioStar has secured 15 brands across eight categories as sponsors for the West Indies Tour of India 2026. The line-up includes Havells , OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt as Co-Presenting partners. Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb have come on board as Associate partners. The three ODIs and five T20Is will be broadcast across JioStar's television and digital platforms. Anup Govindan, head- Sports Sales, JioStar, said: “The West Indies tour of India marks the beginning of sustained, uninterrupted international cricket on JioStar at a particularly important time for advertisers. What we are seeing is strong participation from brands across categories, reflecting the enduring ability of live cricket to bring audiences together at scale while delivering meaningful opportunities for targeted and contextual engagement. The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment. As we enter an extended festive-season cricket calendar, JioStar is creating a platform where scale, continuity and innovation come together to drive stronger outcomes for brands.” The West Indies series marks the beginning of JioStar's six-month cricket calendar, which will feature tours by Sri Lanka, Zimbabwe and Australia across ODIs, T20Is and Tests. The West Indies Tour of India begins on September 27 in Trivandrum, with the three-match ODI series followed by a five-match T20I series from October 6. India West Indies JioStar afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys. Read More Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news Subscribe Now Related Articles Read the Next Article
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